MARKETING RESEARCH – AUSTRALIA

Olympics top TV sport ahead of AFL, Comm. Games & Cricket

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Original article by Roy Morgan
Market Research Update – Page: Online : 5-Mar-18

A Roy Morgan Single Source survey has found that the Olympics – encompassing both Summer and Winter Olympics – is Australia’s most popular TV sporting viewing experience; nearly 8.7 million Australians almost always or occasionally watch the Olympics when on TV. The AFL is the leading domestic sport with almost 7.7 million Australians watching various AFL sporting events on TV, headlined by the 6.5 million that watch the AFL Grand Final. The Commonwealth Games attracts 7.5 million viewers, ahead of Cricket on 7.4 million viewers, while the NRL boasts 6.7 million viewers, with its most popular sporting event – the annual State of Origin – attracting 5.8 million viewers. Tennis has nearly 6.6 million viewers, although viewing is heavily skewed towards the Australian Open – watched by almost 6.5 million viewers.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, AUSTRALIAN OPEN TENNIS

2017 Pre-Christmas sales of just over $50 billion prediction spot on

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Mar-18

Roy Morgan’s annual retail sales forecast, undertaken in conjunction with the Australian Retailers Association (ARA), predicted total retail sales growth of 2.8% to $50.073 billion for the most important retailing period of the year: 15 November-24 December 2017. This is just 0.1% higher than the 2.7% growth achieved, with actual sales totalling $50.019 billion. There was growth across all six categories measured, with spending on Hospitality growing the fastest, by 4.1% to $7.123 billion, while the slowest-growing category was Department stores, for which spending increased 0.6% to $2.945 billion. Analysing retail sales figures on a State-by-State basis shows that South Australia grew fastest, with retail sales growing 5.1% to $3.326 billion, while growth was slowest in post-mining boom Western Australia, up just 0.3% to $5.4 billion. Australia’s two biggest States also grew strongly with Victoria up a healthy 4.7% to $12.839 billion and New South Wales up 2.8% to $16.128 billion.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION

Bank advocacy highest among App users

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Mar-18

A Roy Morgan Single Source survey has found that bank customers using an App on a mobile phone or tablet to deal with their bank are more likely to recommend them to a friend or colleague compared to those accessing their bank using other channels. In the 12 months to January 2018, 68.7% of customers who dealt with their bank using an App on a mobile phone or tablet said they were highly likely to recommend their bank to others. This is based on them scoring an 8, 9 or 10 on a possible 10-point likelihood scale. This level of advocacy is well above that of the more traditional method of dealing with banks – the branches – with 64.7% being high advocates. Internet banking using a website is currently the most common method for dealing with banks, but it is losing some ground to the use of Apps on mobile phones or tablets.

CORPORATES
ROY MORGAN LIMITED

Satisfaction with banks up again in January

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-Feb-18

New research from Roy Morgan shows that customer satisfaction with Australia’s banks in the six months to January 2018 was 81.2%, up from 80.8% in December. This is the best figure seen since June 2017, and it is now well above the long-term average of 73.8% calculated since 2001. The Commonwealth Bank again had the highest customer satisfaction rating of the big four in December (up 0.5 % at 80.1%), followed by NAB (up 0.5% to 79.1%). However, Bendigo Bank (88.4%) had the highest customer satisfaction rating among the 10 largest consumer banks, followed by Bank of Queensland (85.8%). Meanwhile, the mortgage customers of the smaller banks continue to have higher satisfaction ratings than the big four.

CORPORATES
ROY MORGAN LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, BENDIGO BANK, BANK OF QUEENSLAND LIMITED – ASX BOQ, ING BANK (AUSTRALIA) LIMITED, BANK OF WESTERN AUSTRALIA LIMITED, ST GEORGE BANK LIMITED, SUNCORP BANK

Roy Morgan Net Trust Score (NTS)

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-Feb-18

The Roy Morgan Net Trust Score (NTS) has identified Australia’s most trusted industry sectors and brands. Industry categories with a positive Net Trust Score (positive NTS) are Retail, Travel, Charities and Medical, while categories with a negative Net Trust Score (negative NTS) include Banks, Telecommunications, Utilities, Mining & Petroleum, Media and Government. Meanwhile, the top-10 brands with a positive NTS (listed alphabetically) are the ABC, ALDI, Bendigo Bank, Bunnings, IGA, JB Hi-Fi, Kmart, NRMA, Qantas and Toyota. The top-10 brands with a negative NTS are Adani, ANZ, CBA, Coles, Facebook, NAB, NBN, Optus, Telstra and Westpac.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN BROADCASTING CORPORATION, ALDI STORES SUPERMARKETS PTY LTD, BENDIGO BANK, BUNNINGS GROUP LIMITED, IGA, JB HI-FI LIMITED – ASX JBH, KMART AUSTRALIA LIMITED, NRMA INSURANCE LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, ADANI MINING PTY LTD, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, COLES SUPERMARKETS AUSTRALIA PTY LTD, FACEBOOK INCORPORATED, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, NBN CO LIMITED, OPTUS, TELSTRA CORPORATION LIMITED – ASX TLS, WESTPAC BANKING CORPORATION – ASX WBC

Satisfaction with banks up again in January

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-Feb-18

New research from Roy Morgan shows that customer satisfaction with Australia’s banks in the six months to January 2018 was 81.2%, up from 80.8% in December. This is the best figure seen since June 2017, and it is now well above the long-term average of 73.8% calculated since 2001. The Commonwealth Bank again had the highest customer satisfaction rating of the big four in December (up 0.5 % at 80.1%), followed by NAB (up 0.5% to 79.1%). However, Bendigo Bank (88.4%) had the highest customer satisfaction rating among the 10 largest consumer banks, followed by Bank of Queensland (85.8%). Meanwhile, the mortgage customers of the smaller banks continue to have higher satisfaction ratings than the big four.

CORPORATES
ROY MORGAN LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, BENDIGO BANK, BANK OF QUEENSLAND LIMITED – ASX BOQ, ING BANK (AUSTRALIA) LIMITED, BANK OF WESTERN AUSTRALIA LIMITED, ST GEORGE BANK LIMITED, SUNCORP BANK

Roy Morgan Net Trust Score (NTS)

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-Feb-18

The Roy Morgan Net Trust Score (NTS) has identified Australia’s most trusted industry sectors and brands. Industry categories with a positive Net Trust Score (positive NTS) are Retail, Travel, Charities and Medical, while categories with a negative Net Trust Score (negative NTS) include Banks, Telecommunications, Utilities, Mining & Petroleum, Media and Government. Meanwhile, the top-10 brands with a positive NTS (listed alphabetically) are the ABC, ALDI, Bendigo Bank, Bunnings, IGA, JB Hi-Fi, Kmart, NRMA, Qantas and Toyota. The top-10 brands with a negative NTS are Adani, ANZ, CBA, Coles, Facebook, NAB, NBN, Optus, Telstra and Westpac.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN BROADCASTING CORPORATION, ALDI STORES SUPERMARKETS PTY LTD, BENDIGO BANK, BUNNINGS GROUP LIMITED, IGA, JB HI-FI LIMITED – ASX JBH, KMART AUSTRALIA LIMITED, NRMA INSURANCE LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, ADANI MINING PTY LTD, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, COLES SUPERMARKETS AUSTRALIA PTY LTD, FACEBOOK INCORPORATED, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, NBN CO LIMITED, OPTUS, TELSTRA CORPORATION LIMITED – ASX TLS, WESTPAC BANKING CORPORATION – ASX WBC

Lexus wins Best of the Best award for 2017

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Feb-18

Car manufacturer Lexus has been named as the inaugural winner of the Roy Morgan Customer Satisfaction Award – ‘Best of the Best’ – awarded to the company that achieved the highest customer satisfaction of all 32 winners at the 2017 Annual Roy Morgan Customer Satisfaction Awards. Lexus’ win as the 2017 Roy Morgan Car Manufacturer of the year was hard fought ahead of rivals Skoda, Renault and Mazda, but the tight race between the four did not detract from Lexus’ overall performance against competing businesses across all 32 categories. Lexus’ averaged a customer satisfaction rating of 95.8% in 2017 to finish just in front of Supermarket of the Year Foodland on 95.3%, General Insurer RACT on 94.5%, Handset Provider of the Year Apple iPhone on 92.3% and Bank of the Year Greater Bank on 92.0%.

CORPORATES
ROY MORGAN LIMITED, LEXUS, SKODA AUTOMOBILOVA AS, RENAULT HOLDINGS PTY LTD, MAZDA AUSTRALIA PTY LTD, FOODLAND AUSTRALIA LIMITED, RACT INSURANCE PTY LTD, APPLE PTY LTD, GREATER BANK LIMITED

Flying high: Qantas and Air New Zealand soar at 2017 Roy Morgan Customer Satisfaction Awards for Travel

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Feb-18

Roy Morgan has announced the winners of its 2017 Customer Satisfaction Awards for the Australian tourism and travel industry. Qantas was named the Domestic Airline of the Year, while it also took out the award for Domestic Business Travel Airline of the Year. It has won both awards for a fourth consecutive year, winning all 12 monthly awards for Domestic Business Travel Airline. Air New Zealand was named the International Airline of the Year for the first time, with 11 monthly wins.

CORPORATES
ROY MORGAN LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, AIR NEW ZEALAND LIMITED – ASX AIZ

Sensis Data Solutions partners with Roy Morgan Helix Personas

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Feb-18

Sensis Data Solutions, providing data validation services to thousands of Australian businesses, has partnered with Roy Morgan for Helix Personas to enhance and enrich clients’ data. Helix Personas uses deep psychographic insights, far beyond simple demographics, to segment the Australian population into seven communities and 56 distinct personas. The tool incorporates proven drivers and predictors of future behaviour – consumer’s values, beliefs and attitudes, so marketers can reach their customers most effectively with messages that resonate. Helix Personas also provides rich insight into media habits, so marketers can choose the most appropriate channel of communication. Other applications include look-a-like targeting, store and branch optimisation, local area marketing and merchandising. By overlaying Sensis Data Solutions’ existing demographic information with Helix Personas’ psychographic information, clients are given a far more comprehensive view of their database, allowing them to develop a much deeper understanding of who their customers are, create precisely targeted marketing campaigns, optimise marketing spend by using the most effective messaging and media channels and grow their customer base by finding new customers that "look like" their best customers.

CORPORATES
ROY MORGAN LIMITED, SENSIS DATA SOLUTIONS