MOBILE TELEPHONES – AUSTRALIA

Mobile Virtual Network Operators taking market share from Mobile Networks

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Mar-19

Mobile Virtual Network Operators (MVNOs) are continuing to take market share from the traditional Mobile Network Operators (MNO) in the prepaid mobile market, according to the latest research from Roy Morgan. Over 6.7 million Australians (32.6%) now have a prepaid mobile phone, and a rising share of these prepaid mobile phones are bought via a MVNO, such as those operated by the likes of Aldi Mobile, Amaysim, Kogan, Boost, Lebara, Lycamobile. MVNOs are now used by nearly 2 million Australians, or 29.4% of consumers who have a prepaid mobile phone. This market penetration for MVNOs is up a significant 2.5ppts in the last year alone, and up by 6.3ppts from four years ago in the six months to July 2014. Roy Morgan CEO Michele Levine says the increased market share taken by MVNOs in the prepaid mobile market is driven by a range of factors, including Australians looking for a better phone deal.

CORPORATES
ROY MORGAN LIMITED, ALDI STORES SUPERMARKETS PTY LTD, AMAYSIM AUSTRALIA LIMITED – ASX AYS, KOGAN.COM LIMITED – ASX KGN, BOOST MOBILE, LYCAMOBILE PTY LTD

The 2018, 8th Annual Roy Morgan Customer Satisfaction Awards: Telecommunications and Utilities Winners

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Mar-19

Australia’s most satisfying home phone, mobile phone, internet, and utilities service providers were recently announced at the 2018 Roy Morgan Customer Satisfaction Awards. Optus is the Home Phone Service Provider of the year, with six monthly awards, while Virgin Mobile was named Mobile Phone Service Provider of the year, also with six monthly wins. Meanwhile, iiNet has been named Internet Service Provider for a fourth consecutive year and the Apple iPhone took out the award for Handset Provider for an eighth consecutive year. Red Energy took out the award for Electricity Provider for a fourth successive year, while Kleenheat is the Gas Provider of the year.

CORPORATES
ROY MORGAN LIMITED, SINGTEL OPTUS PTY LTD, VIRGIN MOBILE (AUSTRALIA) PTY LTD, IINET LIMITED, APPLE PTY LTD, RED ENERGY PTY LTD, KLEENHEAT GAS PTY LTD

Huawei & Oppo fastest growing mobile phone handsets

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Dec-18

A Roy Morgan Single Source survey shows that 471,000 Australians aged 14+ owned Huawei mobile phone handsets in the 12 months to September 2018, which represents growth of 87% over the last two years. Meanwhile, 368,000 Australians now own an Oppo handset. However, Australia’s most widely-held handset is again the Apple iPhone, which is used by over 8.6 million Australians (up 16% on two years ago). The handsets of key rival Samsung are used by over 5.6 million Australians in 2018, virtually unchanged on two years ago. Meanwhile, analysis using Roy Morgan’s Helix Personas consumer segmentation and data integration tool shows that a fifth of Australians who own Huawei handsets are members of the Metrotechs community, while a quarter of Australians owning Oppo handsets are in the Fair Go community and 22% are in the Hearth & Home community.

CORPORATES
ROY MORGAN LIMITED, HUAWEI TECHNOLOGIES COMPANY LIMITED, OPPO ELECTRONICS CORPORATION, APPLE INCORPORATED, SAMSUNG ELECTRONICS COMPANY LIMITED

Roy Morgan partners with Mobilewalla to create Australia’s largest device-based engagement and data enrichment platform

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Oct-18

Thousands of Roy Morgan segments are now available across seven million Australian mobile devices to enable brand advertisers and media agencies to optimise the planning and buying of their next mobile campaign. Roy Morgan and Mobilewalla have announced a strategic partnership, leveraging Roy Morgan’s unique industry-based consumer segments together with Mobilewalla’s panel of more than seven million mobile devices in Australia, one million devices in New Zealand, and 20 million devices in Indonesia. These mobile devices can be engaged not only based on the location of the device, but also using thousands of Roy Morgan segments such as Helix Personas. Engagement is available through a wide range of DSPs including Google DBM, the Trade Desk, and the Adobe network. The platform can also be used to append the Roy Morgan customer segments and mobile-based behavioural data to clients’ own mobile device pools, effectively enriching their own device data. These devices can then be served advertising based upon time and location.

CORPORATES
ROY MORGAN LIMITED, MOBILEWALLA

Google wins Mobile Phone Handset of the month – two in a row

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Oct-18

Google has won the Roy Morgan Mobile Phone Handset Customer Satisfaction Monthly Award for September 2018, following its win in August. Google phones achieved a customer satisfaction rating of 95%, ahead of Apple iPhone and newcomer Oppo (both on 92%). Close behind the top three mobile handsets for customer satisfaction in September are Motorola and Samsung, both with a customer satisfaction rating of 90% and little changed on a month ago. Roy Morgan CEO Michele Levine says the high customer satisfaction ratings for Google phones and Oppo are providing a renewed level of competition in an industry that has been dominated by Apple and Samsung for nearly a decade.

CORPORATES
ROY MORGAN LIMITED, GOOGLE INCORPORATED, APPLE INCORPORATED, OPPO ELECTRONICS CORPORATION, MOTOROLA INCORPORATED, SAMSUNG ELECTRONICS COMPANY LIMITED

Virgin Mobile goes out on top with second monthly award in 2018

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Oct-18

Virgin Mobile has won the Roy Morgan Mobile Phone Service Provider Monthly Customer Satisfaction Award for August, with a customer satisfaction rating of 88%. Virgin Mobile jumped ahead of ALDImobile on 84% to claim its second award for the year. Virgin Mobile and ALDImobile have increased their customer satisfaction by 12% and 14% respectively over the last 12 months. Both Virgin Mobile and ALDImobile have achieved multiple victories in the Mobile Phone Service Provider category in 2018 and are the leading contenders to take out the annual award. Virgin Mobile is not itself a network provider but rather a Mobile Virtual Network Operator which utilises the underlying Optus mobile network to provide its service. When it comes to the underlying mobile networks, the Optus network with an overall customer satisfaction rating of 78% is narrowly ahead of both the Vodafone network on 77% and the Telstra network on 75%.

CORPORATES
ROY MORGAN LIMITED, VIRGIN MOBILE (AUSTRALIA) PTY LTD, ALDIMOBILE, SINGTEL OPTUS PTY LTD, VODAFONE AUSTRALIA LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS

Google wins Mobile Phone Handset of the month for first time

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-Sep-18

Google has won the Roy Morgan Mobile Phone Handset Customer Satisfaction Monthly Award for August 2018. With its Google phones, such as Pixel and Nexus, Google achieved a customer satisfaction rating of 94%, just ahead of long-time favourite Apple iPhone on 92%. The victory for Google is its first in the mobile handset category after launching the Google Pixel in 2013 and the Google Nexus in 2010. Google increased customer satisfaction for its phones by an impressive 6% over the last year; customer satisfaction for Apple iPhone was virtually unchanged (down 1%) and is now level with the other big improver over the past year, Motorola (up 8% to 92%). Meanwhile, analysis shows that Millennials are the most likely generation to have a Google phone. Over 40% of Google phones in Australia are owned by Millennials.

CORPORATES
ROY MORGAN LIMITED, GOOGLE INCORPORATED, APPLE INCORPORATED, MOTOROLA INCORPORATED, SAMSUNG ELECTRONICS COMPANY LIMITED

TPG bulks up ahead of 5G mobile race

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Original article by Supratim Adhikari
The Australian – Page: 17 & 20 : 31-Aug-18

The merged TPG Telecom and Vodafone Hutchison Australia will boast eight million customers and revenue in excess of $6bn. TPG founder David Teoh will have a 17 per cent stake in the combined group, while Vodafone’s existing parent companies Vodafone Group and CK Hutchison Holdings will jointly own 50.1 per cent of the new company. The $15bn deal will be closely scrutinised by the Australian Competition & Consumer Commission, which will examine factors such as its impact on the mobile and fixed broadband markets, as well as the forthcoming auction of 5G spectrum.

CORPORATES
TPG TELECOM LIMITED – ASX TPM, VODAFONE HUTCHISON AUSTRALIA PTY LTD, VODAFONE GROUP PLC, CK HUTCHISON HOLDINGS LIMITED, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, WASHINGTON H SOUL PATTINSON AND COMPANY LIMITED – ASX SOL, VERTIUM ASSET MANAGEMENT

TPG, Vodafone set for merger of equals as Telstra and Optus put on notice

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Original article by Bridget Carter
The Australian – Page: 17 & 28 : 30-Aug-18

The merger between TPG Telecom and Vodafone Hutchison Australia, to be announced on 30 August, may affect the amount the federal government raises from its upcoming auction of 5G spectrum. Vodafone will control 50.1 per cent of the combined company, which will boast a market capitalisation of around $10bn. Vodafone CEO Inaki Berroeta will take on the same role at the merged group, with TPG CEO David Teoh to become chairman. TPG shares have rallied in the last week, with the stock closing $0.28 higher at $7.88 on 29 August.

CORPORATES
TPG TELECOM LIMITED – ASX TPM, VODAFONE HUTCHISON AUSTRALIA PTY LTD, WASHINGTON H SOUL PATTINSON AND COMPANY LIMITED – ASX SOL, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, MACQUARIE CAPITAL PTY LTD, DEUTSCHE BANK AG, BANK OF AMERICA AUSTRALIA LIMITED, MERRILL LYNCH (AUSTRALIA) PTY LTD, VODAFONE NEW ZEALAND LIMITED

TPG soars on Vodafone talks

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Original article by Supratim Adhikari, Bridget Carter
The Australian – Page: 19 & 23 : 23-Aug-18

TPG Telecom has advised that it is holding discussions with Vodafone regarding a "merger of equals", as it prepares to launch its own mobile network. TPG already uses Vodafone’s network for its mobile service, while Vodafone in turn uses TPG’s fixed broadband infrastructure. Graeme Ferguson of S&P Global Ratings says the potential merger may affect the Federal Government’s auction of 5G spectrum in November, as both companies were expected to submit bids. TPG shares closed 21 per cent higher at $7.65 on 22 August.

CORPORATES
TPG TELECOM LIMITED – ASX TPM, VODAFONE HUTCHISON AUSTRALIA PTY LTD, S&P GLOBAL RATINGS, CITIGROUP PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS