M6950 Market Research and Statistical Services

Australians continue to drink less alcohol

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-May-20

New data from Roy Morgan’s Alcohol Consumption Report shows that 66.3% of Australians aged 18+ (13,073,000) consumed alcohol in an average four-week period in the year to March 2020, down from 67.5% (13,102,000) a year ago. Spirits was the only alcohol category whose consumption increased year-on-year, rising from 26.3% of Australians aged 18+ to 28.7%. Wine drinking decreased from 42.8% of the adult population to 41.0%, beer fell from 38.2% to 37.6% and cider dropped from 11.4% to 10.7%. Meanwhile, 65.4% of Australian drinkers agree that they ‘drink alcohol mostly at home’, with a greater proportion of men (67.3%) than women (63.5%) agreeing. Across age groups, it is drinkers aged 65+ who are most likely to agree that they ‘drink alcohol mostly at home’ (71.8%). They are followed by those aged 50-64 (70%), then 35-49 (67.2%), 25-34 (59.3%) and 18-24 (49.2%). The findings are from the Roy Morgan Single Source survey, derived from in-depth interviews with 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED

News Corp regional strength is in Queensland whereas Australian Community Media is strongest in NSW/ACT

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-May-20

The latest Roy Morgan readership results show that News Corp’s regional newspaper strength is based in Queensland while regional newspaper rival Australian Community Media is strongest in New South Wales and the ACT. The two companies control the publishing industry in regional and rural Australia. There has been talk recently that the two brands would come together under one banner; however, in recent days News Corp has decided against selling its regional titles. News Corp’s leading regional titles include the Gold Coast Bulletin with a four-week print readership of 215,000, The Hobart Mercury (read by 171,000), the Townsville Bulletin (read by 129,000), the Geelong Advertiser (read by 127,000), the Cairns Post (read by 115,000) and the Northern Territory News (read by 56,000). ACM’s leading titles include the Newcastle Herald with a four week print readership of 246,000, the Illawarra Mercury (read by 154,000), Canberra Times (read by 151,000), the Launceston Examiner (read by 102,000) and The Advocate in Tasmania (read by 61,000). The best performing regional newspaper over the past year has been ACM-owned The Examiner, based in the Tasmanian city of Launceston, which increased its weekday average issue print readership by 14.3 per cent to 32,000. Meanwhile, the total cross-platform audiences of Australia’s leading regional titles in the March quarter were led by the Canberra Times with a total cross-platform audience of 1,052,000 in an average four weeks, ahead of The Hobart Mercury on 429,000 and the Newcastle Herald on 380,000.

CORPORATES
ROY MORGAN LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, AUSTRALIAN COMMUNITY MEDIA

News Corp set to gain increased visibility with over 4.8 million Chemist Warehouse customers

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-May-20

New research from Roy Morgan shows that 11.4 million Australians in NSW, Victoria, Queensland or South Australia either read one of the print editions of the local News Corp metropolitan daily newspapers or were customers of Chemist Warehouse during the March quarter. News Corp and Chemist Warehouse recently announced a trial to sell the media company’s four leading metro dailies at 100 Chemist Warehouse stores over the next few months. Analysing the two separately shows that 6.6 million Australians currently read one of the News Corp metropolitan dailies in print in an average four weeks and almost 7.2 million in NSW, Victoria, Queensland or South Australia shop at Chemist Warehouse in an average four weeks. Of the 11.4 million who either read print editions of the News Corp dailies or shop at Chemist Warehouse 4.82 million (42%) only shop at Chemist Warehouse. A further 21%, or 2.35 million, read one of the print editions of the News Corp metropolitan dailies and shop at Chemist Warehouse, while 4.23 million (37%) only read a print edition of one of the News Corp metropolitan dailies. The findings are from the Roy Morgan Single Source survey, derived from in-depth interviews with 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, CHEMIST WAREHOUSE

Utility companies have a significant consumer distrust problem

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-May-20

As part of its extensive, continuous measurement of consumer trust and distrust in Australia, Roy Morgan tracks 44 brands in the Utilities sector: gas, electricity and water providers. The latest results for March 2020 show the amount of distrust felt towards Utilities brands as a group significantly outweighs the trust they generate, resulting in the industry falling deep into Net Distrust territory – ranked 22nd of 25 industry sectors. This finding will undoubtedly concern many in the sector, particularly with federal and state energy watchdogs monitoring providers more closely than ever, given the number of customers now experiencing financial hardship. There are exceptions among the 44 brands being tracked: Red Energy, Aurora and Simply Energy are all trusted brands, while Alinta Energy has a neutral score. But some of Australia’s biggest energy brands are its most distrusted.

CORPORATES
ROY MORGAN LIMITED, RED ENERGY PTY LTD, AURORA ENERGY PTY LTD, ALINTA ENERGY (AUSTRALIA) PTY LTD

Apple Pay drives contactless mobile payment increase; older Australians might need a nudge

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-May-20

Data from the Roy Morgan Digital Payments Report shows a sharp increase in use of non-bank contactless mobile payment services compared to a year ago. A total of 10.8% of Australians now use non-bank contactless mobile payment services such as Apple Pay and Google Pay, up from 7.1% a year ago. Apple Pay is now used by 6.5% of Australians (up from 4.1%) and Google Pay is now used by 4.1% (up from 3.6%). Samsung Pay is unchanged at 1%. Analysis using Roy Morgan’s Helix Personas shows that Metrotechs are the most likely to use non-bank contactless mobile payment services, with 16.9% of people in this community using either Apple Pay, Google Pay or Samsung Pay. These digital payment findings are from Roy Morgan Single Source, Australia’s leading consumer survey, compiled by comprehensive interviews with a sample of over 1,000 Australians each week.

CORPORATES
ROY MORGAN LIMITED, APPLE PAY, GOOGLE PAY, SAMSUNG PAY

Roy Morgan releases Enhanced Cross-Platform Audience results for Newspapers & Magazines

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-May-20

In this ‘digital first’ view of the media landscape Roy Morgan on Friday released its latest cross-platform audience results for Australian newspapers and magazines for the period January – March 2020. Roy Morgan’s audience numbers also include the first set of Apple News audience measurement numbers for the Australian market. In the March quarter of this year an estimated 19.3 million (92%) Australians aged 14+ read or accessed newspapers or newspaper content in some way – print editions, online via website, app or news platforms (including metropolitan, local and regional titles) in an average four weeks. This includes an estimated 16.4 million (78%) reading or accessing metropolitan titles. Some 15.6 million (74%) Australians aged 14+ read or accessed a magazine or magazine content. Most read or accessed is The Sydney Morning Herald with a cross-platform audience of 8.1 million and followed by its Melbourne stablemate The Age with a cross-platform audience of 5.4 million Australians in an average 4 week period in the March quarter. News Corp’s Daily Telegraph is in third place with a cross-platform audience of 4.7 million in front of its Melbourne counterpart the Herald Sun which now has a cross-platform audience of 4.3 million Australians. Click these links to see all the latest March quarter 2020 Enhanced Cross-Platform Audience results for Newspaper Cross-Platform Audiences at http://www.roymorgan.com/industries/media/readership/cross-platform-audiences-newspapers and Magazine Cross-Platform Audiences at http://www.roymorgan.com/industries/media/readership/cross-platform-audiences-magazines.

CORPORATES
ROY MORGAN LIMITED

Hard to switch off work for many Australians working from home

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-May-20

A majority of employed Australians who do at least some work from home, whether paid or unpaid ‘find it difficult to switch off from work’, according to new research conducted by Roy Morgan in the lead-up to COVID-19 forced shutdowns. Over 10.5 million working Australians (68%) report being forced into an employment change because of COVID-19 and a large number have been forced to ‘work from home’. Some 52% of those who do at least some paid work from home, and 55% who do some unpaid work from home say they ‘find it difficult to switch off from work’. However, only 39% of all employed Australians ‘find it difficult to switch off from work’, as do only 35% of Australians who do no work from home. The self-employed are somewhere between, with those who do some work from home (43%) more likely than those who do no work from home (38%) to agree they ‘find it difficult to switch off from work’. These findings come from the Roy Morgan Single Source survey, Australia’s most comprehensive and trusted consumer survey.

CORPORATES
ROY MORGAN LIMITED

Even before COVID-19, Young Australians were spending more time on the internet at home than watching TV or playing/talking to friends

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-May-20

New research from Roy Morgan reveals that Young Australians aged 6-13 spend an average of 10 hours a week on the internet at home, up 0.3hrs from two years ago. Kids are spending more time on the internet at home than watching TV (9.4 hours) or playing with/talking to friends (9.7 hours) – both of which have declined in popularity since 2017. When the time Young Australians spend on the internet at school (3 hours) and elsewhere (1.2 hours) is taken into account, they spend an average of 14.2 hours on the internet in total in an average week. That’s a non-lockdown average week. Also notable is that kids are spending more time playing computer/electronic games (5.1 hours – up 0.2hrs since 2017) than they spend playing sport (4.5 hours – down 0.4hrs). Other activities Australian kids spend time on during the week include an average of 2.7 hours of homework, 2 hours listening to the radio and 1.6 hours watching videos/DVDs. Analysing activities by age groups shows that watching TV is the top activity for 6-9 year olds, ahead of playing with or talking to friends, using the internet at home, playing sport, and playing computer/electronic games. For kids aged 10-13, using the internet at home is easily the number one activity, ahead of playing with/talking to friends, watching TV, playing computer/electronic games, and playing sport. With detailed research into the lives of 2,500 young Australians each year, Roy Morgan’s Young Australian Survey has been measuring the changing activities, tastes and opinions of Aussie kids for many years, an invaluable resource for both retailers and parents keen to ensure they know what younger children and teens want.

CORPORATES
ROY MORGAN LIMITED

For the record as Australia entered shutdown in March, Mortgage Stress was close to a record low

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-May-20

New research from Roy Morgan shows that an estimated 828,000 mortgage holders (18.2%) were in ‘mortgage stress’ as Australia entered shutdown in March. This is a significant improvement on those considered to be in mortgage stress 12 months ago, and is the second-lowest level of mortgage stress in over a decade. In the three months to March 2020, 18.2% of mortgage holders (828,000) were ‘At Risk’, down from 21.5% (903,000) in March 2019. Over the same period those ‘Extremely at Risk’ also decreased from 14.5% (594,000) to 12.6% (559,000). However, the number ‘Extremely at Risk’ hit a low of only 425,000 (10.7%) in October, following an RBA interest rate cut, and has since increased. These are the latest findings from Roy Morgan’s Single Source Survey, based on in-depth interviews conducted with 50,000 Australians each year including over 10,000 owner-occupied mortgage-holders.

CORPORATES
ROY MORGAN LIMITED

New report breaks down Australians’ personal wealth by electorate – and shows PM wealth cluster

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-May-20

The 5th Edition of the Roy Morgan Wealth Report delivers additional unique insights by analysing the distribution of personal wealth across electorates. The House of Representatives takes in 151 electorates. At the end of 2019 the average per capita Net Wealth in Australia’s wealthiest electorate, Wentworth in Sydney’s eastern suburbs, was $1,060,000 and median Net Wealth was $338,000. In the poorest electorate, Spence in Adelaide’s outer northern suburbs, the average per capita Net Wealth was $187,000 (17.6% of the Wentworth figure) and median Net Wealth just $75,000 (22%). Even before the impacts of the bushfire crises and COVID-19 (coronavirus) there was a chasm between the most and least wealthy; this is likely to widen due to the impact of the coronavirus. The Roy Morgan Wealth Report also examines the wealth of the electorates represented by Australia’s Prime Ministers. Fourteen of the electorates held by post-WWII PMs still exist. Of these, six are among Australia’s 10 wealthiest overall. These include the seats of incumbent Prime Minister Scott Morrison (whose electorate, Cook, is the 6th wealthiest) and his two immediate predecessors, Malcolm Turnbull (Wentworth, No. 1 on the list) and Tony Abbott (Warringah, No. 2).

CORPORATES
ROY MORGAN LIMITED