M6950 Market Research and Statistical Services

Over 3 million New Zealanders read newspapers and over 2 million read magazines in 2019

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Mar-20

Roy Morgan has released its New Zealand readership results for print newspapers and magazines for the 12 months to December 2019. Over 3 million New Zealanders aged 14+ (76.5%) now read or access newspapers in an average 7-day period via print or online platforms. Nearly 2.1 million New Zealanders aged 14+ (52.3%) read magazines, whether in print or online. The ‘New Zealand Herald’ remains the country’s most-read daily newspaper, with a total cross-platform audience of 1,811,000 in the 12 months to December 2019, although this is down 41,000 on a year ago. Driving magazine ‘AA Directions’ remains New Zealand’s most widely-read magazine, with an average readership of 482,000 for each issue (up 10,000 over the last year). These are the latest findings from the Roy Morgan New Zealand Single Source survey of 6,547 New Zealanders aged 14+ over the 12 months to December 2019.

CORPORATES
ROY MORGAN LIMITED

New data shows decreasing proportion of younger drivers on our roads, but more seniors staying behind the wheel

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Mar-20

New automotive data from Roy Morgan shows significant changes to who is likely to be behind the wheel in Australia; the proportion of people in younger age groups driving is decreasing, while the proportion in older age groups driving is rising. The data also reveals that of those intending to purchase a new vehicle in the future, a growing proportion are older Australians. As of December 2019, the 50-64 age group has the highest proportion of vehicle drivers, at 93%. This was followed by those aged 65-69 (91%), 35-49 (91%), 70-74 (89%), 75-79 (86%), 30-34 (84%), 25-29 (74%), 80+ (71%), 18-24 (63%) and 16-17 (32%). These findings are drawn from the Roy Morgan Single Source survey, compiled from in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED

Over 1.6 million Australians already using TikTok

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Feb-20

Roy Morgan data shows that over 1.6 million Australians visit the TikTok website or use the social network’s app in an average four weeks – equivalent to 7% of the population aged six years and older. TikTok has proven especially popular with women and girls, who comprise over two-thirds of the current TikTok user base. Over 1.1 million women and girls (9%) now use TikTok compared to just over 510,000 men and boys (4%). TikTok is also far more popular among younger Australians. Over a fifth of Australians in the youngest Generation Alpha (21%) are now using TikTok – a total of 537,000 Young Australians. There is also a significant TikTok user base among the slightly older Generation Z, with over 670,000 Australians (14%) in this age group now using the new short video service. The rate of TikTok usage then drops off significantly with only 6% of Millennials (308,000), 2% of Generation X (88,000) and less than 1% of either Baby Boomers or Pre-Boomers using TikTok. These results are based on in-depth Roy Morgan Single Source interviews with more than 25,000 Australians aged 14+ over the six months to December 2019 and over 1,000 interviews with Young Australians aged 6-13 years old during the same time period.

CORPORATES
ROY MORGAN LIMITED, TIKTOK

Uber dominates but faces growing competition from Ola and DiDi in an expanding rideshare market

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Feb-20

A special Roy Morgan study into Australia’s rideshare market shows Uber maintaining a strong grasp on the industry. However, other services such as Ola and DiDi are now providing users with alternative options in an increasingly competitive national market. Of those who use a rideshare service in an average three months, a total of 93% ride with Uber followed by Ola (20%) and DiDi (14%), who have each gained significant shares. There is then a significant gap to smaller services including Bolt (4%), Shebah (2%) GoCatch (2%), Rydo (1%) and Shofer (1%). This new Roy Morgan data has been obtained from a study of Australia’s growing rideshare market. The study looked at what types of people use rideshare services, such as where they live, their level of education, work status and income. It also examined the satisfaction ratings of each rideshare service. Of the leading rideshare providers, Uber has clearly the highest customer satisfaction rating of 88%. It is followed by DiDi on 75%, and Ola on 72%.

CORPORATES
ROY MORGAN LIMITED, UBER AUSTRALIA PTY LTD, OLA, DIDI

Lexus wins Best of the Best Award

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Feb-20

Vehicle manufacturer Lexus has again been named as the winner of the Roy Morgan Customer Satisfaction Award – ‘Best of the Best’ – taking the mantle from fellow car manufacturer Isuzu UTE. The ‘Best of the Best’ award goes to the company that achieved the highest customer satisfaction of all 41 winners at the Annual Roy Morgan Customer Satisfaction Awards. Lexus also won the prestigious ‘Best of the Best’ Award in 2017 and had an unbroken run of eleven consecutive monthly victories in a row in the competitive Car Manufacturer of the Year category from February of last year through to December. Other car manufacturers to perform exceptionally well in 2019 included last year’s winner Isuzu UTE as well as the highly rated Mazda, KIA and Toyota.

CORPORATES
ROY MORGAN LIMITED, LEXUS AUSTRALIA, ISUZU UTE AUSTRALIA PTY LTD, MAZDA AUSTRALIA PTY LTD, KIA MOTORS AUSTRALIA PTY LTD, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED

ACT and Victoria lead the way for residents planning a holiday

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Feb-20

Roy Morgan’s Holiday Travel Intention Report shows that 74.4% of ACT residents (257,000) intend taking a holiday in the next 12, months followed by Victoria with 70.7% (3,869,000). These are the only two holding up the national average; well behind are residents of South Australia/Northern Territory on 64.4% (1,028,000), New South Wales on 64.2% (4,287,000), Queensland on 64.2% (2,670,000), Western Australia on 61.9% (1,322,000) and Tasmania on 60.5% (270,000). These travel intention findings have been drawn from the Roy Morgan Single Source survey, which is compiled by in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED

Roy Morgan unveils Annual Customer Satisfaction Award winners across all categories

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Feb-20

Roy Morgan has announced the winners of its annual Customer Satisfaction Awards for Australia. At first glance, the winners of the 2019 awards have little in common. Some are national names, others are state-wide favourites; they provide services ranging from meals on the go to mortgages and sell everything from fan belts to frozen peas. But, says Roy Morgan CEO Michele Levine, they share one distinguishing factor: a determination to understand what their customers need and deliver it. The data that determines who wins comes from Roy Morgan’s massive Single Source survey, for which 50,000 consumers from all around Australia are interviewed in-depth each year, in person and in their own homes. Respondents name the companies they deal within various categories across 32 industries, including Automotive, Banking, Supermarket and Telecommunications, and rate how satisfied they are with them. Monthly Customer Satisfaction winners are cited in each category throughout the year, with the annual award going to the company with the most of these wins. While no-one scored a clean sweep of the monthly awards, an impressive number of companies came close. Ahm, Bunnings, Commonwealth Bank, Defence Health, Foodland, Powershop, Qantas, Rebel, RAC, the Reject Shop and Subway all won 11 of the 12 months, putting them far out of reach of their competitors.

CORPORATES
ROY MORGAN LIMITED

Crust Pizza is Australia’s top premium quick service restaurant

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Feb-20

Crust Pizza is Australia’s leading premium brand in the Quick Service Restaurant category, according to the Roy Morgan Research Institute. By applying a premium lens to our deep data, we see that while 10 million Australian consumers are making do in an ever more commoditised economic ‘slow lane’, there are over 4.7 million premium consumers setting the pace in the fast lane – the NEOs. These premium consumers are big spenders in any economic cycle – right now, 91 per cent of them are in the top third of elective spenders in the economy. NEO consumers spend more than, and more frequently than, anyone else. In-depth analysis of these premium consumers by Roy Morgan has been able to identify four quick service restaurant brands that are attracting a disproportionate share of NEOs through the door. The top-4 quick service restaurants with the highest proportion of these premium customers are Crust Pizza, Guzman y Gomez, Grill’d and Mad Mex. Roy Morgan conducted in-depth face-to-face interviews in the homes of over 50,000 Australians per year for each of the last five years to determine which leading quick service restaurant brands attract Australia’s premium consumers.

CORPORATES
ROY MORGAN LIMITED, CRUST GOURMET PIZZA BAR PTY LTD, GUZMAN Y GOMEZ PTY LTD, GRILL’D PTY LTD, MAD MEX

Australians’ desire for electric and hybrid vehicles continues to rise

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Feb-20

New automotive data from Roy Morgan shows that 59.1% of Australians aged 14+ who intend to purchase a new vehicle in the next four years say a petrol engine vehicle is the most likely type, down 6.3% points on a year ago. This is followed by diesel vehicles (23.5%), hybrid vehicles (12.7%) and electric vehicles (4.2%). The data also shows that of the Australians who intend to buy an electric vehicle in the next four years, 37.5% would consider purchasing a Tesla, followed by Hyundai (20.4%), Toyota (19.6%), Kia (12.5%) and BMW (12.3%). These findings are drawn from the Roy Morgan Single Source survey, compiled by in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED

Over six million Australians endure allergies, colds and flu without using medication

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Feb-20

The latest health and wellbeing data from Roy Morgan shows that 67.6% of Australians aged 14+ (more than 14 million people) experience allergies/cold and flu in an average 12 months. This comprises 64.1% of men and 70.9% of women. The 14-17 age group has the highest proportion of sufferers (75.3%), followed by 35-49 (72.8%), 18-34 (72.5%) before a gap to older Australians aged 50-64 (65.1%) and 65+ (53.9%). The data also shows that 57.0% of Australians are now taking medication to alleviate these conditions, compared with 47.4% in 2012. The findings are drawn from the Roy Morgan Single Source survey, compiled from in-depth face-to-face interviews with over 1,000 Australians each week in their homes.

CORPORATES
ROY MORGAN LIMITED