CONSUMER BEHAVIOR – AUSTRALIA

SUVs gaining popularity as new car buying intention softens

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Apr-18

A Roy Morgan Single Source Survey, which was carried out in February 2018, shows that 2.23 million Australians aged +14 intend to purchase a new vehicle in the next four years. This is just below the same period in 2017 (2.55 million), the current record for intention to purchase a new vehicle. The number of Australians who intend to buy a new vehicle in the next 12 months has fallen by 90,000 in the last year, to 587,000. The survey also shows that 623,000 Australians intend to buy a new SUV/4FWD, five seater within the next four years, up 156,000 compared to the same period in 2017. Meanwhile, 483,000 Australians intend to by a four-door sedan in the next four years (down 109,000) and 319,000 intend to by a five-door car (down 180,000).

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ROY MORGAN LIMITED

Pokies still the King of gambling in Australia

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Apr-18

The Roy Morgan Gambling Currency Reports show that poker machines (including online) account for 56.7% of all the dollars gambled in Australia. Meanwhile, 20.7% of the gambling dollar is spend on all forms of betting, including sports betting (5.2%) and horse racing, harness racing and greyhounds (15.5%). Lottery/Scratch tickets make up a further 14.2% of Australia’s gambling dollars, followed by Casino table games (including online) at 5.0% and Keno at 3.4%. Roy Morgan CEO Michele Levine notes that more than 2.7 million Australians aged 18+ (14.2%) use a poker machine in an average three months, significantly higher than the two million Australians (10.5%) who place a bet on a horse race, harness race, greyhounds or sporting event.

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ROY MORGAN LIMITED

Australian betting market dominated by racing

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Apr-18

A Roy Morgan Single Source survey shows that racing commands nearly 75% of the Australian betting market. Horse racing is the dominant form of betting, comprising 50.9% of the betting market, while a further 12.5% of Australians aged 18+ bet on greyhound racing and 11.4% bet on harness racing. Sports betting itself equals 25% of the money Australians bet in 2017 and this is dominated by the two major football codes, which comprise more than half of Australian sports betting; 7.6% of money bet in Australia is on NRL/State of Origin markets, just ahead of the 6.8% bet on AFL-related events. The balance of 10.7% is spread around all other sports including tennis, cricket, basketball, swimming, football, netball and cycling. Analysis by age shows that Australians aged 35-49 and 50-64 are most likely to bet, as are people from Victoria and New South Wales (including the ACT).

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ROY MORGAN LIMITED

$40b+ fresh food market dominated by fruit & veg & meat

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Apr-18

A Roy Morgan Single Source survey has found that Australia’s $40 billion+ fresh food market is dominated by the two staples of fresh fruit/vegetables (45.6% of the market) and fresh meat (33.7% of the market). The survey, which was carried out in the year to December 2017, also shows that fresh bread has a 7.5% share of the fresh food market, ahead of fresh deli (6.8%) and fresh seafood (6.4%). Roy Morgan CEO Michele Levine says competition in Australia’s fresh food market is heating up as ‘Big 2’ supermarkets Woolworths and Coles aggressively grow their fresh food market share at the expense of niche competitors. Recent research by Roy Morgan shows that they now account for over 50% of Australia’s fresh food market.

CORPORATES
ROY MORGAN LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS

Wine most popular, but beer most drunk

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Apr-18

The Roy Morgan Alcohol Currency Report reveals that 69.3% of Australians aged 18+ drink alcohol in an average four weeks. Of all Australians aged 18+, 44.5% consume wine, 39.1% consume beer, 27.5% consume spirits and 13.6% consume cider. When looking at drinkers by gender, men are the predominant consumers of alcohol, with 74% consuming alcohol in an average 4 week period, compared to 65% of women. Women had the highest incidence of wine consumption, with nearly 50% of all women drinking wine in an average four weeks compared to 39% of men. Wine skews to older drinkers, with the highest incidence among 50+ and 35-49 year olds. In contrast, beer is consumed by 59% of men in an average four weeks, compared to only 20% of women. Beer is fairly constant across age, increasing slightly from 18-49, but declines for the 50+ age group. Cider is fairly evenly split between the genders with a slight skew towards women, but it is heavily skewed to younger Australians compared to old, with 27% of 18-24 year olds consuming cider in an average four weeks compared to 7.8% of those aged 50+.

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ROY MORGAN LIMITED

Tripadvisor, Booking.com and Qantas leading for travel website visits

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-Apr-18

The Roy Morgan Travel Agent Monitor Market Indicator Report reveals that tripadvisor.com.au is the number one website for Australians to visit when planning a holiday, with 15.7% of Australians aged 14+ visiting the website in an average four weeks. Booking.com and Qantas are the second and third-ranked travel websites in terms of visitations in an average four weeks, at 13.6% and 13.5% respectively. The Travel Agent Monitor Report also reveals that while online may be increasing as the dominant information source used for planning overseas and domestic trips, when it comes to booking trips overseas most Australians still choose to use a travel agent instead of a website. Some 42.5% of Australians aged 14+ used a travel agent to book their last overseas trip in the 12 months to December, while 15.5% used a travel booking website.

CORPORATES
ROY MORGAN LIMITED, TRIPADVISOR LLC, BOOKING.COM (AUSTRALIA) PTY LTD, QANTAS AIRWAYS LIMITED – ASX QAN

Woolworths increases lead in $100b+ grocery war

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Mar-18

A Roy Morgan Single Source survey shows that Woolworths had 32.2% of Australia’s total grocery market (including fresh food) in the year to December 2017, an increase of 0.8% over the 2016 result. Coles Group’s share of the grocery market rose by 0.1% in 2017, to 28.8%. Aldi’s market share rose 0.8% to 12.1%, but IGA’s share fell 1.1% to 7.4%. Non-supermarket food retailers such as butchers, fruit shops, markets and convenience stores currently have an 11.8% market share, which is down by a combined 0.8% points. Meanwhile, very few customers only shop at one supermarket; although 72.7% of grocery buyers shop at Woolworths, just 8% shop only at Woolworths. Likewise, 70% of grocery buyers shop at Coles, but only 6.6% shop there exclusively. The store overlap in shoppers of the big two is very large, with over half of them shopping at both Coles and Woolworths.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD, IGA

Over 5 million Aussies to study in 2018

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Mar-18

A Roy Morgan Single Source survey, which was carried out in the December 2017 quarter, has found that 26.1% Australians of all ages (or 5.2 million people) intend to study or do a course in the next 12 months. Some 72.7% of 14-24 year olds (2.3 million) intend to study or do a course. However, significant proportions of older age groups are intent on furthering their education. Over a quarter of 25-34 year olds (1.06 million Australians) and over a fifth of 35-49 year olds (990,000 Australians) intend to study or do a course in the next 12 months. In addition, nearly 690,000 Australians aged 50+ intend to do so. Analysis using Roy Morgan’s Helix Personas consumer segmentation tool shows that members of the Metrotechs and Today’s Families communities are most likely to intend to study, while Aussie Achievers are least likely to be considering studying in the near future.

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ROY MORGAN LIMITED

Over two million superannuation members contribute above the compulsory level

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Mar-18

A Roy Morgan Single Source survey, which was conducted in the year to January 2018, has found that 2.2 million current superannuation members (20.8%) are paying more than the compulsory level of contributions into their fund. This compares with 25.5% of superannuation contributors in 2010 and 21.7% in 2013. The survey also shows that 45% of superannuation members with personal incomes of more than $150,000 per annum are paying beyond the Superannuation Guarantee rate, followed by those on incomes of $100,000 to $149,000 per annum (33.8%). In contrast, just 11.4% of people with earning below $25,000 per annum and 13.2% of those with annual income of $25,000 to $49,000 contribute more than the compulsory level to their super fund.

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ROY MORGAN LIMITED

Age of intending retirees increasing

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Mar-18

A Roy Morgan Single Source survey, which was carried out in the year to December 2017, has found that the average age of Australians intending to retire in the next 12 months is 61.9 years, up from 58.2 years over the last three years. Despite this increase in the average age of intending retirees, their number continues to increase and is currently 415,000, up from 392,000 in 2014 and 326,000 in 2008. The survey also shows that since 2008, the average age of females who intend to retire has increased by 6.3 years to 61.3 years, while males showed an increase of only 2.9 years to 62.0 years. This more rapid increase in retirement age for females is likely to be at least partly as a result of the increasing awareness that they generally have a lower level of retirement funding than males and as a result they need to work longer.

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ROY MORGAN LIMITED