MARKETING RESEARCH – AUSTRALIA

Awareness of buy-now-pay-later services Afterpay and Zip soars to over 12.3 million Australians

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Original article by Roy Morgan
Market Research Update – Page: Online : 10-Jun-20

The latest Roy Morgan Digital Payments Report shows that over 12.3 million Australians (59%) are now aware of buy-now-pay-later services such as Afterpay and Zip – up 22.1% in only 18 months. Afterpay is the clear market leader, with 55.8% of Australians aware of the service in the year to March 2020, up by 22% since September 2018. Main rival Zip is also making a significant impression on the Australian marketplace with over a third of Australians (35.2%) now aware of Zip – almost doubling awareness of the service in only 18 months. These new digital payment findings are from Roy Morgan Single Source, Australia’s leading consumer survey, compiled by comprehensive interviews with a sample of over 1,000 Australians each week.

CORPORATES
ROY MORGAN LIMITED, AFTERPAY LIMITED – ASX APT, ZIP CO LIMITED – ASX Z1P

More than 2 million thwarted overseas holiday-makers ready to be wooed by domestic tourism

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Original article by Roy Morgan
Market Research Update – Page: Online : 9-Jun-20

With Australians unable to holiday overseas for the foreseeable future there is a huge opportunity for local travel and tourism operators to win ‘bonus’ business from nearly 2.2 million people. That’s how many who, as recently as March, were planning to head off on an international jaunt in the next 12 months. The data comes from the latest Roy Morgan Leading Indicator Report: Holiday Travel Intention, which also captures the difference in length of domestic and overseas holidays planned pre-pandemic, revealing millions of nights which were to be spent elsewhere and are now potentially convertible into travel within Australia.

CORPORATES
ROY MORGAN LIMITED

Federal Court’s ruling on casual employees set to have impact on hundreds of thousands of businesses says Roy Morgan CEO Michele Levine

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Original article by Michele Levine
Market Research Update – Page: Online : 4-Jun-20

The business community and union movement must come together and reach an equitable solution about how to handle the implications of the decision in the interests of a healthy Australian jobs market. The biggest direct impact is that businesses will be deterred from hiring casual employees. Businesses mentioned ‘double-dipping’ and that ‘casual workers already get a 25% loading for sick pay and annual leave’. In addition as many as 123,000 businesses say they will be ‘forced to close’. The reluctance to hire casual employees is a troubling development in an economy which has experienced over a million job losses due to the COVID-19 pandemic. Prime Minister Scott Morrison has flagged working with unions and businesses to re-boot the Australian economy after the pandemic, but the impetus must be driven by business and union leaders to succeed.

CORPORATES
ROY MORGAN LIMITED,AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET

794,000 businesses affected by casual employee ruling

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Jun-20

A special Roy Morgan SMS survey of 881 Australian businesses shows that 34.5% are set to be affected by the Federal Court’s ruling on the entitlements of casual employees. Most worryingly, as many as 123,000 (5.5%) businesses say they will be ‘forced to close’ because of the ruling. A majority of small businesses (54.5%) with 5-19 employees and medium businesses (54.5%) with 20-199 employees say they will be affected by the ruling in some way. Over a third of large businesses (36%) with 200+ employees and just under a third of micro businesses (32%) with 1-5 employees say they will be affected by the ruling in some way. Roy Morgan CEO Michele Levine said the Federal Court’s ruling on casual employees has the potential to have a significant impact on hundreds of thousands of Australian businesses.

CORPORATES
ROY MORGAN LIMITED, FEDERAL COURT OF AUSTRALIA

Low internet service provider customer satisfaction provides opportunities for innovative offerings

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Jun-20

Customer satisfaction with internet service providers as a whole averages only 75%. That puts it at number 24 out of the 32 industries for which Roy Morgan continuously takes this measure. Within that overall result there are marked differences between individual ISP scores. One of the strategies used by Australia’s major telecommunication companies to capture a larger share of the overall market is to have multiple brands targeting specific demographics. These different brands get very different results. Telstra, easily the largest internet service provider in Australia, offers a perfect example, with its Telstra ISP brand trailing far behind its discount subsidiary brand Belong for customer satisfaction. Australia’s second-largest internet service provider, TPG encompasses several Internet subsidiary brands, including iiNet, Internode and Westnet. All have been good performers, with Internode winning the Annual Roy Morgan Customer Satisfaction Award for 2019 and both TPG and iiNet scoring above average in the most recent monthly results. In contrast, the country’s third-largest ISP, Optus, has the lowest customer satisfaction of the leading brands and was the only major provider to lose customers over the last year.

CORPORATES
ROY MORGAN LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, BELONG PTY LTD, TPG TELECOM LIMITED – ASX TPM, IINET LIMITED, INTERNODE SYSTEMS PTY LTD, WESTNET PTY LTD, SINGTEL OPTUS PTY LTD

It’s official: Bunnings is Australia’s most trusted brand, with Coles the big mover

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Jun-20

Over the 12 months to 30 April 2020, Bunnings, ALDI, Woolworths and Coles were selected by Australians as the country’s most trusted brands. The Roy Morgan Risk Monitor reveals that year-on-year Coles lifted three trust rankings. According to Roy Morgan CEO Michele Levine, "Coles was the fastest mover over the 12 months, to be neck and neck with Woolworths for the first time". NRMA emerged as Australia’s most trusted insurer – and its most trusted financial services brand. The ABC emerged as the most trusted media brand in the country. Unsurprisingly given the top-4 most trusted brands, the retail sector emerged as Australia’s most trusted industry, with the supermarket sector 2nd and consumer products 3rd. On the flipside, Facebook, Telstra and AMP were revealed as the most distrusted brands in Australia during April 2020.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD, WOOLY BULLY, COLES GROUP LIMITED – ASX COL, NRMA LIMITED, AUSTRALIAN BROADCASTING CORPORATION, FACEBOOK INCORPORATED, TELSTRA CORPORATION LIMITED – ASX TLS, AMP LIMITED – ASX AMP

Australia’s 12 million public transport users face a COVID19 dilemma – get back on the train or drive to work?

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-May-20

Research by Roy Morgan shows that over 12 million Australians aged 14+ (58%) use public transport in an average three months. Trains are the most popular form of public transport, used by 9.2 million (44%), ahead of buses (used by 8 million, or 38%) and trams (used by 3.4 million, or 16%). The onset of the COVID-19 pandemic in recent months has raised new questions about the safety of mass transit systems as Australians start returning to a more normal work-life experience as restrictions are gradually eased. Usage of public transport is fairly similar for both women (56%) and men (59%). Analysis by generation shows a clear correlation between age and how likely someone is to use public transport, with 3.4 million Australians in the youngest generation, Gen Z (72%), using public transport. Over 3 million Millennials (60%) use public transport, compared with 2.6 million in Gen X (53%), 2.3 million Baby Boomers (51%) and 770,000 Pre-Boomers (42%).

CORPORATES
ROY MORGAN LIMITED

The pandemic lockdown reduced betting options, but over half of bettors were already gambling online

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-May-20

A new report from Roy Morgan shows half of all adult Australians gambled in some form in an average three-month period over the year to March 2020. Betting — on horse races, trotting, greyhound races and sports — was the third most popular form of gambling, behind buying scratch or lottery tickets and playing poker machines. However of the three, betting has by far the most online participants. While lockdowns in all states saw the closure of betting venues, more than half of bettors were already placing bets online. Of those who placed a bet, 54.1% did so in a TAB outlet, while 55.2% did so online (some did both). In contrast, just 0.9% of poker machine players and 24% of scratch and lottery ticket purchasers did so online.

CORPORATES
ROY MORGAN LIMITED

Supermarket retailers capture largest (and growing) share of packaged alcohol market but wine clubs attract big-spending customers

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-May-20

New data in Roy Morgan’s Alcohol Retail Report shows supermarket alcohol retailers hold the largest market share (40.5%) of the total packaged alcohol market, increasing their share by 3.1% points compared to a year ago. They are followed by Supermarket Owned Standalone Retailers (35.6%), Independent Retailers (10.7%), Hotel Bottle Shops (7.8%), Wine Clubs (5.1%) and Duty Free (0.3%). Wine clubs have the most lucrative packaged alcohol customers, with the average wine club customer spending nearly $160 on packaged alcohol in an average week.

CORPORATES
ROY MORGAN INTERNATIONAL

Potato chips and corn chips the snack foods of choice for parents during lockdown

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-May-20

New snack food and confectionery data from Roy Morgan shows that potato chips and corn chips are the most popular snack of Australian parents as a group. Next comes savoury biscuits and crackers, chocolate blocks, chocolate bars, and lollies and sweets. However, there is a salty/sweet preference split depending on the age of the children in the family. The group with the highest proportion of potato chip and corn chip buyers was parents with children aged 12-17, with 64% purchasing these snacks in an average four weeks and 27% buying these more than three times a week. This group also led the savoury biscuits and crackers category (51%). Sweeter snacks are different. Chocolate blocks are most frequently bought by parents of children aged 6-11 (43%), as are chocolate bars (39%). Parents of children aged 0-5 led the lollies and sweets category (34%). The snack food consumption data is taken from Roy Morgan Single Source, compiled by in-depth interviews with over 1,000 Australians each week.

CORPORATES
ROY MORGAN LIMITED