MARKETING RESEARCH – AUSTRALIA

While Melbourne is still preferred to Sydney, the gap amongst young people is falling as young Australians increasingly choose Sydney & Canberra for a holiday

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Apr-18

Melbourne is still Australia’s preferred holiday destination for young Australians with 320,000 14-24 year olds nominating Melbourne as their preferred capital city holiday destination over the next two years, it is up only 11,000 (+3.6%), on a decade ago. In comparison young Australians are increasingly choosing Sydney – now preferred by 180,000 Australians under 25, up 48,000 (+36.4%) in a decade, and Canberra – by 79,000 Australians aged under 25 and nearly double the 41,000 that chose Canberra as a holiday destination in 2007. The results from Roy Morgan’s latest Roy Morgan Holiday Tracking Survey show that Melbourne risks losing its position as Australia’s preferred holiday destination in the future as other cities increasingly find ways to appeal to young up and coming Australians. Roy Morgan holiday preference figures for 14-24 year olds 2007 v 2017: Melbourne 2007 (309,000) cf. 2017 (320,000). + 11,000 (+3.6%). Sydney 2007 (132,000) cf. 2017 (180,000). +48,000 (+36.4%). Canberra 2007 (41,000) cf. 2017 (79,000). +38,000 (+92.7%). See here for full release.

CORPORATES
ROY MORGAN LIMITED

Qantas flies with high customer satisfaction early in 2018

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Apr-18

A Roy Morgan Single Source survey shows that Qantas has built on a successful 2017 by again being rated Australia’s most satisfying domestic airline in February 2018, with a customer satisfaction rating of 86.4%. This is just ahead of stablemate Qantaslink on 86.1% and clearly ahead of key rival Virgin Australia on 83.2%. All three are well ahead of smaller carrier REX (Regional Express) with a customer satisfaction rating in February of 77.1% and budget airlines Jetstar on 64.1% and Tigerair on 61.4%. Qantas also leads the way for domestic business travellers with a customer satisfaction rating of 85.2%, ahead of Virgin Australia on 81.5% and well ahead of Jetstar on 65.5%. Qantas won the Annual Roy Morgan Customer Satisfaction Awards for both the Domestic Airline and Domestic Business Airline of the year for the fourth straight year in 2017.

CORPORATES
ROY MORGAN LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, QANTASLINK, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, REGIONAL EXPRESS AIRLINES, JETSTAR AIRLINES PTY LTD, TIGERAIR

Victoria top state for holidays over New South Wales

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Apr-18

The latest Roy Morgan Holiday Tracking Survey has found that 11.6 million Australians aged 14+ reported in 2017 that they would like to spend a holiday within Australia in the next two years. Some 3,779,000 Australians intended to take a holiday to Victoria in the next two years (up 55,000), beating New South Wales at 3,624,000 (down 274,000 from 2015). Tasmania was the only state other than Victoria that experienced tourism growth on 2015 figures, up from 515,000 in 2015 to 542,000 in 2017. Meanwhile, Melbourne has retained top spot as the capital city Australians would most like to visit, a position the southern capital has now held for well over a decade. In 2017, some 1,558,000 Australians indicated that they would like to visit Melbourne, up slightly from 1,526,000 in 2015. Sydney is comfortably in second position with 877,000 would-be visitors in 2017, down from 913,000 in 2015, while Brisbane and Adelaide have increased in tourism intention over the last two years.

CORPORATES
ROY MORGAN LIMITED

Catalogues the media most useful for alcoholic beverages

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Apr-18

A Roy Morgan Single Source survey shows that 7,702,000 Australians (38%) find catalogues the media most useful when purchasing alcoholic beverages, ahead of Internet search (22%), other websites (10%), newspapers (4.2%), television (3.4%), magazines (1.7%), radio and the Yellow Pages. More women agree catalogues are the media most useful for purchasing alcohol, with 43% of women choosing catalogues compared to 34% of men. Older age groups are also more likely to view catalogues as the most useful media for purchasing alcohol, with 47% of 50-64 year olds and 41% of 35-49 year olds choosing catalogues as the media most useful. The survey also shows that Aldi is the most read catalogue in an average seven-day period across both liquor store and supermarket catalogues; 28.8% of Australians read an Aldi catalogue in an average seven-days in 2017. This rivals the Big Two supermarkets of Coles and Woolworths at 28% and 26.6% respectively. More than half of Aldi catalogue readers in a seven-day period find catalogues the media most useful for purchasing alcoholic beverages.

CORPORATES
ROY MORGAN LIMITED, ALDI STORES SUPERMARKETS PTY LTD, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS GROUP LIMITED – ASX WOW

Wine most popular, but beer most drunk

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Apr-18

The Roy Morgan Alcohol Currency Report reveals that 69.3% of Australians aged 18+ drink alcohol in an average four weeks. Of all Australians aged 18+, 44.5% consume wine, 39.1% consume beer, 27.5% consume spirits and 13.6% consume cider. When looking at drinkers by gender, men are the predominant consumers of alcohol, with 74% consuming alcohol in an average 4 week period, compared to 65% of women. Women had the highest incidence of wine consumption, with nearly 50% of all women drinking wine in an average four weeks compared to 39% of men. Wine skews to older drinkers, with the highest incidence among 50+ and 35-49 year olds. In contrast, beer is consumed by 59% of men in an average four weeks, compared to only 20% of women. Beer is fairly constant across age, increasing slightly from 18-49, but declines for the 50+ age group. Cider is fairly evenly split between the genders with a slight skew towards women, but it is heavily skewed to younger Australians compared to old, with 27% of 18-24 year olds consuming cider in an average four weeks compared to 7.8% of those aged 50+.

CORPORATES
ROY MORGAN LIMITED

Cost of living, unemployment & poverty big issues before Federal Budget

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Original article by Roy Morgan
Market Research Update – Page: Online : 9-Apr-18

Research by Roy Morgan has found that 32% of Australians believe the economy or some kind of economic issue to be the most important problem facing Australia in early 2018. This is 3% higher than in October 2017, although it is 3% lower than in March 2017. Economic issues were mentioned by more Australians than any other two themes combined; 14% mentioned Religion, Immigration and Human Rights issues and a further 14% mentioned Government, Politics and Leadership issues, while 13% mentioned Social issues and 11% mentioned Environmental issues. Within the group of Economic & Financial issues the most important issues are: Financial problems, economy and the cost of living (mentioned by nearly 10% of respondents); Unemployment (mentioned by over 7% of respondents); and Poverty and the gap between rich and poor (mentioned by 5% of respondents).

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ROY MORGAN LIMITED

Industry funds satisfying more at the top end

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Original article by Roy Morgan
Market Research Update – Page: Online : 9-Apr-18

A Roy Morgan Single Source shows that in February 2018, superannuation fund members with $250,000 or more had higher satisfaction with the financial performance of their industry funds compared to those belonging to either retail funds or those with a self-managed super fund. The highest satisfaction for industry funds was for those members with balances of $700,000 or more where they scored 87.8%, well ahead of SMSFs (82.5%) and retail funds (80.2%). Meanwhile, satisfaction with the financial performance of retail funds (61.4%) was higher than industry funds (49.7%) in accounts with balances of less than $5,000. For all other balances industry funds had higher satisfaction than retail funds. Of the 15 largest funds, QSuper with a satisfaction rating of 73.3% was well ahead of second-placed Cbus (68.2%) and UniSuper (67.8%).

CORPORATES
ROY MORGAN LIMITED, QSUPER LIMITED, CONSTRUCTION AND BUILDING UNIONS’ SUPERANNUATION FUND, UNISUPER LIMITED

Tripadvisor, Booking.com and Qantas leading for travel website visits

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-Apr-18

The Roy Morgan Travel Agent Monitor Market Indicator Report reveals that tripadvisor.com.au is the number one website for Australians to visit when planning a holiday, with 15.7% of Australians aged 14+ visiting the website in an average four weeks. Booking.com and Qantas are the second and third-ranked travel websites in terms of visitations in an average four weeks, at 13.6% and 13.5% respectively. The Travel Agent Monitor Report also reveals that while online may be increasing as the dominant information source used for planning overseas and domestic trips, when it comes to booking trips overseas most Australians still choose to use a travel agent instead of a website. Some 42.5% of Australians aged 14+ used a travel agent to book their last overseas trip in the 12 months to December, while 15.5% used a travel booking website.

CORPORATES
ROY MORGAN LIMITED, TRIPADVISOR LLC, BOOKING.COM (AUSTRALIA) PTY LTD, QANTAS AIRWAYS LIMITED – ASX QAN

Health insurance industry distrusted by Australians

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Mar-18

Healthcare professions consistently rank as the most respected in Australia and have done so since 1994, when Roy Morgan started measuring honesty and ethics. Nurses, doctors, pharmacists and dentists are consistently at the top of the list. Yet the private health insurance industry, with its member touchpoints embedded in this trusted health ecosystem, is itself distrusted. According to a new landmark survey, private health insurance is more distrusted than it is trusted by Australians. In Net Trust Score (NTS) surveys conducted by the Roy Morgan Research Institute between Oct 2017 and Feb 2018, the health insurance industry recorded a negative NTS of -2.6%. In relation to other industries, it is lower than retail and travel, sitting between gambling, real estate and FMCG. The Roy Morgan Private Health Insurance Tracker survey reveals that while the most trusted funds are BUPA and Medibank Private, they are also the most distrusted, with BUPA being more distrusted than it is trusted.

CORPORATES
ROY MORGAN LIMITED, BUPA AUSTRALIA PTY LTD, MEDIBANK PRIVATE LIMITED – ASX MPL

Shopper Media Group launches smarter audience targeting with integration of Roy Morgan Helix Personas

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Mar-18

Shopper Media Group, Australia’s fastest-growing retail digital out-of-home business, has announced a partnership with Roy Morgan and Helix Personas that will allow brands the most efficient audience targeting across Shopper Media Group’s shopping communities. Shopper Media Group CEO Ben Walker, says the new partnership will equip Shopper Media Group with the capabilities to offer media agencies and marketers more effective and targeted media buys and will allow our shopping centre partners to better customise their marketing communication based on a better understanding of their local shopping audience catchment. Roy Morgan Helix Personas is a unique and powerful consumer segmentation methodology that combines sophisticated psychographic and behavioural data to classify the Australian population into 56 Personas and 7 Communities. This allows Shopper Media Group to understand in depth the types of personas and communities that shop in their centres.

CORPORATES
ROY MORGAN LIMITED, SHOPPER MEDIA GROUP PTY LTD