MARKETING RESEARCH – AUSTRALIA

Rebel well placed to take on Decathlon

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Jan-18

A Roy Morgan Single Source survey shows that Rebel is again Australia’s leading sports store, with a customer satisfaction rating of 89.2% in November 2017. This is up 3.0% from a year ago, as competition hots up in Australia’s sporting goods market. Closest rival Sports Power also scored an impressive customer satisfaction rating of 86.5% in November, up 2.5% over the past year, while Sportsco had a satisfaction rating of 73.7%. French sports store giant Decathlon entered the Australian sporting goods market in 2016 with an online presence, and the Decathlon "warehouse" store opened pre-Christmas in suburban Sydney is the first of up to 100 stores Decathlon plans to open in Australia. Roy Morgan CEO Michele Levine says Rebel’s performance in 2017 has been exceptional with the company taking out several monthly Roy Morgan Customer Satisfaction Awards during the year and heavily favoured to build on its successive victories in 2015 and 2016 in the annual Roy Morgan Annual Customer Satisfaction Awards in February.

CORPORATES
ROY MORGAN LIMITED, REBEL SPORT LIMITED, SPORTS POWER, SPORTSCO PTY LTD, DECATHLON

Industry funds set for swift growth

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Original article by Glenda Korporaal
The Australian – Page: 14 : 12-Jan-18

Australia’s industry superannuation funds now boast 6.8 million members, according to Roy Morgan’s Superannuation and Wealth Management report. In contrast, retail super funds have 3.9 million members. The report also shows that while the median age of all super fund members is 42.7 years, the median age of industry and retail fund members is 39.6 years and 45.7 years respectively. Meanwhile, the median balance of industry funds members is $A38,500, compared with the market average of $A57,800, although Roy Morgan attributes this to the lower median age of industry fund members.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN PRUDENTIAL REGULATION AUTHORITY

Satisfaction with performance of industry superannuation funds back on top of retail funds

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Jan-18

Roy Morgan’s latest Superannuation Satisfaction Report shows that in November 2017, satisfaction with the financial performance of industry superannuation funds (59.2%) was higher than retail funds (57.5%) for the third consecutive month, after having trailed them for the seven months prior. Satisfaction with self-managed superannuation funds remained the overall leader with 71.9%, despite being down by 2.4% points over the last year. Across the fifteen largest super funds (based on number of members), Qsuper had the highest satisfaction with 70.0%, followed by Cbus (67.4%) and Unisuper (66.4%). The best performer among the largest retail funds was Colonial First State in sixth place overall with a satisfaction rating of 61.2%, followed by MLC (55.8%), BT (55.8%), OnePath (54.7%) and AMP (54.2%).

CORPORATES
ROY MORGAN LIMITED, QSUPER LIMITED, CONSTRUCTION AND BUILDING UNIONS’ SUPERANNUATION FUND, UNISUPER LIMITED, COLONIAL FIRST STATE GROUP LIMITED, MLC LIMITED, ONEPATH AUSTRALIA LIMITED, AMP LIMITED – ASX AMP

Cheap and fast NBN service attracts broadband switchers

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Dec-17

A Roy Morgan Single Source survey has found that 15% of Australian households that now have an NBN connection at home either switched to the NBN or switched their NBN fixed broadband service provider in the last 12 months. Some 53.7% of decision makers – those who are considered to be the decision makers in their household when it comes to technology – cited "cheaper rates" as the reason for choosing the new plan in the six months to September 2017, almost double the rate of a year ago (26.9%) and far higher than existing fixed broadband users (28.9%). Fixed broadband decision makers making the switch to a new NBN Service Provider in the last year were also far more likely than a year ago to mention faster data connection/download speeds (31.6% cf. 17.8%) and clear pricing of the plan (29.5% cf. 22.3%). Meanwhile, decision makers that switched to an ADSL or Cable fixed broadband service provider were also just as likely to choose based on faster connection and download speeds (30.5% cf. 31.6% for NBN) although clearly less likely to nominate cheaper rates (38.8% cf. 53.7% for NBN) or clear pricing of the plan (24.2% cf. 29.5% for NBN).

CORPORATES
ROY MORGAN LIMITED

Uber soars and well-placed to tackle rising competition

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Dec-17

A Roy Morgan Single Source survey has found that nearly 3.7 million Australians 14+ (18.4% of the population) travelled by Uber in the last three months. The strongest percentage growth of Uber users since 2015 has been among those aged 35+, although all age groups have experienced incredible growth. However, 58.7% of Uber users are still aged under 35 – either 14-24 (25.1%) or 25-34 (33.6%) with a further 23.4% aged 35-49 and 17.9% aged 50+. These proportions represent a significant percentage change from 2015, when over three-quarters of Uber travellers were aged under 35. Meanwhile, the growth of Uber, and the entry of new ride-hailing apps, has had a definite impact on the level of taxi patronage around Australia, although Western Australia is the only State in which more residents have travelled by Uber in the last three months (23.9%) than via a taxi (19.6%) – also the lowest rate of taxi patronage in the nation.

CORPORATES
ROY MORGAN LIMITED, UBER AUSTRALIA PTY LTD

Satisfaction with private health insurers continues decline

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Dec-17

A Roy Morgan Single Source survey has found that satisfaction with Australia’s private health insurers declined to 71.0% in October 2017, down by 0.2% points for the month and 3.4% points below the same time in 2016. This level is now well down on the peak of 76.4% recorded in June 2015 and is the lowest satisfaction rating since 2010. The top fund was Teachers Health with 83.4% satisfaction, followed by TUH Health Fund (82.8%), Defence Health (82.8%), CBHS (82.1%) and Health Partners (80.9%). The only funds to show improvements in satisfaction over the last 12 months were TUH Health Fund (up 3.7% points) and Australian Unity (up 2.1% points). Less than half the members of the major health funds would be "highly likely" (with a score of 8 to 10 on a ten point scale) to recommend their fund to friends or colleagues.

CORPORATES
ROY MORGAN LIMITED, TEACHERS HEALTH FUND, TUH HEALTH FUND, DEFENCE HEALTH LIMITED, CBHS FRIENDLY SOCIETY LIMITED, HEALTH PARTNERS, AUSTRALIAN UNITY HEALTH LIMITED, MEDIBANK PRIVATE LIMITED – ASX MPL, BUPA AUSTRALIA PTY LTD, THE HOSPITAL CONTRIBUTIONS FUND OF AUSTRALIA LIMITED

Melbourne desired for holidays but Hobart growing fastest

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Dec-17

A Roy Morgan Single Source survey, which was carried out in the year to September 2017, has found that more than 14.8 million Australians aged 14+ would like to spend a holiday within Australia in the next two years. This figure is virtually unchanged from a year ago, when 14.9 million Australians indicated a desire to take an Australian holiday, but down slightly from a peak of over 15.2 million in September 2015. The Roy Morgan Holiday Tracking Survey shows that over the last two years Melbourne has retained top spot as the capital city Australians would most like to visit. In 2017, over 4.25 million Australians indicated that they would like to visit Melbourne, down slightly from 4.5 million in 2015. Sydney is again comfortably in second position with just under 2.4 million would-be visitors in 2017, down slightly from 2.5 million in 2015. Meanwhile, Hobart has experienced the fastest growth of any capital city and is now in third place for domestic holiday-goers with 1.75 million prospective visitors, up 8.7% from 1.6 million in 2015.

CORPORATES
ROY MORGAN LIMITED

Insuranceline tops satisfaction among risk and life insurers

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Dec-17

Insuranceline had the highest customer satisfaction rating among Australia’s 13 largest risk and life insurers in the year to October 2017, according to a Roy Morgan Single Source survey. Insuranceline’s satisfaction rating rose by 5.4% over the year, to 79.2%, which is well above the industry average of 66.2%. Insuranceline was followed by Allianz (75.2%), AIA Australia (73.2%) and Real Insurance (72.6%). The biggest improver during the year was AIA Australia (up 6.6% points), while major brands to show declines in satisfaction over the year were Asteron (down 12.2% points), Zurich (down 9.9% points) and Comminsure (down 4.2% points).

CORPORATES
ROY MORGAN LIMITED, INSURANCELINE HOLDINGS PTY LTD, ALLIANZ AUSTRALIA LIMITED, AIA AUSTRALIA LIMITED, REAL INSURANCE, ASTERON LIFE LIMITED, ZURICH INSURANCE COMPANY, COMMINSURE, ONEPATH AUSTRALIA LIMITED, AMP LIMITED – ASX AMP, MLC LIMITED

New vehicle buying intentions up in September for the fourth consecutive month

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Dec-17

A Roy Morgan Single Source survey has found that 2.491 million Australians aged 14+ intend to purchase a new car in the next four years. This is an increase of 184,000 intenders over the last four months. The big improvement has left new vehicle intentions only marginally lower than the 15-year high recorded in February 2017. In addition to four-year vehicle buying intentions being close to record levels, one-year intentions are up by 14,000 (1.5%) over the same period in 2016 to be currently on 626,000. A major driver of increased intentions over the next four years is that intenders have a much higher level of consumer confidence than the population average. Over the September quarter, the consumer confidence level for all Australians was 113.3, whereas those intending to purchase a new vehicle in the next four years had a confidence level of 121.8. Those intending to purchase in the next twelve months also had higher than average confidence (120.9).

CORPORATES
ROY MORGAN LIMITED

Digital media lead, but catalogues remain key channel to reach consumers

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Dec-17

A Roy Morgan Single Source survey has found that 80% of Australians aged 14+ say the Internet is the "Media Most Useful" for providing purchase-related information. The survey, which was carried out in the year to September 2017, also shows that 70% of Australians regard Internet Search as the most useful media to find purchase-related information, while 45% find non-search websites to be the most useful. Travel, accommodation, restaurants, cars and insurance are among the categories for which the Internet is the leading source of purchase-related information for Australians, Meanwhile, catalogues are the Media Most Useful for buying groceries (45% of Australians) and alcoholic beverages (39%).

CORPORATES
ROY MORGAN LIMITED