M6950 Market Research and Statistical Services

It’s official: Newspaper masthead readership is up 3.2% to over 16 million!

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-May-18

Roy Morgan has released the latest readership report for Australian newspapers for the 12 months to March 2018. Some 16.1 million Australians aged 14+ (almost 80%) now read or access newspapers in an average 7-day period either in print or online via website or app, an increase of 3.2 per cent from a year ago. Cross-platform audiences have increased for four out of Australia’s top five leading mastheads. "The Sydney Morning Herald" is still the most widely-read masthead, with a cross-platform audience of 4,269,000, up 0.6 per cent from a year ago. Meanwhile, "Good Weekend" remains Australia’s most widely-read newspaper inserted magazine, with print readership of 1,167,000 (down 10.2 per cent).

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ROY MORGAN LIMITED

Over 15 million Australians read magazines across print and online

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-May-18

Roy Morgan has released the Australian Magazine Readership report for the 12 months to March 2018. A total of 15,007,000 Australians aged 14+ (74.3 per cent) read magazines either in print or online via the web or an app, down 0.3 per cent from a year ago. Readership of print magazines was just under 12.6 million (62.3 per cent), virtually unchanged from a year ago. The free "Coles Magazine" remains the most widely-read print magazine, with an average readership of 4,367,000 per issue (up 15.4 per cent), while "Better Homes & Gardens", "Women’s Weekly" and "Woman’s Day" remain the top three most widely-read paid magazines. Meanwhile, seven of Australia’s 10 leading magazines ranked by cross-platform audiences retain a significantly larger readership via their print editions than their digital platforms. As more magazine publishers expand their online offerings this is slowly changing, although magazines remain significantly more reliant on print editions than their online engagement.

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ROY MORGAN LIMITED

The way Australians bank

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-May-18

A Roy Morgan Single Source survey shows that ATMs remain the most used banking channel in Australia, with 83.4% of Australians aged 14+ using an ATM in the year to March (down 0.8%). Internet Banking is the second most used banking channel, with 54.2% using Internet Banking in the last 12 months (down 2.0%). The rapid increase in the use of mobile banking, with its higher satisfaction levels compared to branches, appears to have affected the number who use it compared to visiting a branch. Mobile banking usage is at 46.5% (up 3.1%), beating visiting a branch at 45.1% (down 3.5%). Phone Banking also saw an increase on 2017, with 24.1% of Australians aged 14+ using Phone Banking (up 1.6%).

CORPORATES
ROY MORGAN LIMITED

Optus subscriber growth powered by EPL coverage

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-May-18

A Roy Morgan Single Source survey shows that 20.9% of Australians aged 14+ used Optus as their main mobile phone service provider in the year to March 2018, compared with 19.8% in the year to March 2015. The number of Optus subscribers who watch the English Premier League either regularly or occasionally on TV has risen from 19.8% to 23.8% over this period. Meanwhile, 12.2% of Australians now use Optus as their fixed broadband service provider, up from 9.3% three years ago, while 15.5 % of Australians who watch the English Premier League either regularly or occasionally now use Optus fixed broadband, up from 10.8% three years ago. Optus signed a three-year broadcast deal for the Australian rights to the English Premier League in late 2015 for $A63 million per year, and it recently renewed the deal for a further three years.

CORPORATES
ROY MORGAN LIMITED, SINGTEL OPTUS PTY LTD, ENGLISH PREMIER LEAGUE

Melbourne way ahead of Sydney as Airbnb hub

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-May-18

A Roy Morgan Single Source survey shows that 10.4% of Australians who travelled in the year to March 2018 stayed in rented houses or rented serviced apartments. Some 11.6% of people who visited Melbourne on their last trip stayed in either rented houses or rented serviced apartments, up 3% on a decade ago. In comparison, only 8.5% of people who visited Sydney on their last trip stayed in such accommodation, up 1.3% on 10 years ago. Roy Morgan executive chairman and Melbourne Lord Mayor candidate Gary Morgan says Melbourne has seen a huge surge in apartments being used for Airbnb short-term accommodation over the last decade, and this has cut the value of apartments. Morgan says that as Lord Mayor he will ask the State Government to prevent apartments being used (and vandalised) by short-term visitors that downgrades the value of apartments and leads to a poorer overall amenity for the city and for residents in Melbourne.

CORPORATES
ROY MORGAN LIMITED, AIRBNB AUSTRALIA PTY LTD

SUVs gaining popularity as new car buying intention softens

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Apr-18

A Roy Morgan Single Source Survey, which was carried out in February 2018, shows that 2.23 million Australians aged +14 intend to purchase a new vehicle in the next four years. This is just below the same period in 2017 (2.55 million), the current record for intention to purchase a new vehicle. The number of Australians who intend to buy a new vehicle in the next 12 months has fallen by 90,000 in the last year, to 587,000. The survey also shows that 623,000 Australians intend to buy a new SUV/4FWD, five seater within the next four years, up 156,000 compared to the same period in 2017. Meanwhile, 483,000 Australians intend to by a four-door sedan in the next four years (down 109,000) and 319,000 intend to by a five-door car (down 180,000).

CORPORATES
ROY MORGAN LIMITED

Pokies still the King of gambling in Australia

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Apr-18

The Roy Morgan Gambling Currency Reports show that poker machines (including online) account for 56.7% of all the dollars gambled in Australia. Meanwhile, 20.7% of the gambling dollar is spend on all forms of betting, including sports betting (5.2%) and horse racing, harness racing and greyhounds (15.5%). Lottery/Scratch tickets make up a further 14.2% of Australia’s gambling dollars, followed by Casino table games (including online) at 5.0% and Keno at 3.4%. Roy Morgan CEO Michele Levine notes that more than 2.7 million Australians aged 18+ (14.2%) use a poker machine in an average three months, significantly higher than the two million Australians (10.5%) who place a bet on a horse race, harness race, greyhounds or sporting event.

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ROY MORGAN LIMITED

Australian betting market dominated by racing

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Apr-18

A Roy Morgan Single Source survey shows that racing commands nearly 75% of the Australian betting market. Horse racing is the dominant form of betting, comprising 50.9% of the betting market, while a further 12.5% of Australians aged 18+ bet on greyhound racing and 11.4% bet on harness racing. Sports betting itself equals 25% of the money Australians bet in 2017 and this is dominated by the two major football codes, which comprise more than half of Australian sports betting; 7.6% of money bet in Australia is on NRL/State of Origin markets, just ahead of the 6.8% bet on AFL-related events. The balance of 10.7% is spread around all other sports including tennis, cricket, basketball, swimming, football, netball and cycling. Analysis by age shows that Australians aged 35-49 and 50-64 are most likely to bet, as are people from Victoria and New South Wales (including the ACT).

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ROY MORGAN LIMITED

$40b+ fresh food market dominated by fruit & veg & meat

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Apr-18

A Roy Morgan Single Source survey has found that Australia’s $40 billion+ fresh food market is dominated by the two staples of fresh fruit/vegetables (45.6% of the market) and fresh meat (33.7% of the market). The survey, which was carried out in the year to December 2017, also shows that fresh bread has a 7.5% share of the fresh food market, ahead of fresh deli (6.8%) and fresh seafood (6.4%). Roy Morgan CEO Michele Levine says competition in Australia’s fresh food market is heating up as ‘Big 2’ supermarkets Woolworths and Coles aggressively grow their fresh food market share at the expense of niche competitors. Recent research by Roy Morgan shows that they now account for over 50% of Australia’s fresh food market.

CORPORATES
ROY MORGAN LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS

It’s official: Majority of fresh meat now bought at Coles & Woolworths

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Apr-18

A Roy Morgan Single Source survey shows that Australia’s two largest supermarkets captured more than 50% of the $13bn+ fresh meat market for the first time in 2017. Woolworths Group had a 26.5% market share, up 1.1% since 2016, while Coles Group’s share rose 2% to 24.3%; their combined share of the fresh meat market was larger than all other retail outlets, including rival supermarkets Aldi and IGA, butchers, markets, other supermarkets and other non-supermarkets combined. Both Australian supermarket giants have enjoyed stronger growth in the fresh meat market over the past year than rival Aldi, which now has a 9.6% share of the fresh meat market, up 0.9% in a year – although all three have clearly taken substantial market share from traditional butchers. Ten years ago butchers and markets had 32% of Australia’s fresh meat market; today this is just under a quarter (24%). In the last 12 months fresh meat market share for butchers and markets dropped 3% points. This is the steepest drop of any time period in the last decade.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD, IGA