M6950 Market Research and Statistical Services

Online sales of life insurance grow to 349,000

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Jan-18

A Roy Morgan Single Source survey shows that the proportion of Australians aged 18+ who buy life insurance online has grown from 4.6% in 2012 (168,000 policies) to 10.8% in 2017 (349,000). This represents growth of 108% in policies over the last five years. This growth rate is the highest of all channels used to obtain life insurance. The survey, which was conducted in the year to November, also shows that 24.7% of life insurance policies have been obtained by telephoning insurance companies directly, closely followed by using an employer (23.9%). However, the trend over the last five years shows that going direct by telephone is down from 26.0% to 24.7%. On the other hand, the proportion obtaining life insurance through employers has increased from 18.5% to 23.9% over the last five years.

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ROY MORGAN LIMITED

Mumbrella now US owned after $8m sale

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Original article by Dana McCauley
The Australian – Page: 23 : 23-Dec-17

US firm Diversified Communications has acquired Mumbrella for an undisclosed amount. Tim Burrowes, who co-founded the marketing and media website in 2008, said he planned to continue in his role as content director, and that the price that Diversified Communications had paid for Mumbrella was "good", but not enough to take early retirement on. Mumbrella generated revenue of $A7 million in 2016-17, allowing it to make its first $A1 million profit, and it is believed Diversified Communications paid around $A8 million for it. Mumbrella makes most of its money from trade shows, and Burrowes says Diversified Communication’s ownership of it will help it to grow that side of its business.

CORPORATES
MUMBRELLA, DIVERSIFIED COMMUNICATIONS

Cheap and fast NBN service attracts broadband switchers

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Dec-17

A Roy Morgan Single Source survey has found that 15% of Australian households that now have an NBN connection at home either switched to the NBN or switched their NBN fixed broadband service provider in the last 12 months. Some 53.7% of decision makers – those who are considered to be the decision makers in their household when it comes to technology – cited "cheaper rates" as the reason for choosing the new plan in the six months to September 2017, almost double the rate of a year ago (26.9%) and far higher than existing fixed broadband users (28.9%). Fixed broadband decision makers making the switch to a new NBN Service Provider in the last year were also far more likely than a year ago to mention faster data connection/download speeds (31.6% cf. 17.8%) and clear pricing of the plan (29.5% cf. 22.3%). Meanwhile, decision makers that switched to an ADSL or Cable fixed broadband service provider were also just as likely to choose based on faster connection and download speeds (30.5% cf. 31.6% for NBN) although clearly less likely to nominate cheaper rates (38.8% cf. 53.7% for NBN) or clear pricing of the plan (24.2% cf. 29.5% for NBN).

CORPORATES
ROY MORGAN LIMITED

Uber soars and well-placed to tackle rising competition

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Dec-17

A Roy Morgan Single Source survey has found that nearly 3.7 million Australians 14+ (18.4% of the population) travelled by Uber in the last three months. The strongest percentage growth of Uber users since 2015 has been among those aged 35+, although all age groups have experienced incredible growth. However, 58.7% of Uber users are still aged under 35 – either 14-24 (25.1%) or 25-34 (33.6%) with a further 23.4% aged 35-49 and 17.9% aged 50+. These proportions represent a significant percentage change from 2015, when over three-quarters of Uber travellers were aged under 35. Meanwhile, the growth of Uber, and the entry of new ride-hailing apps, has had a definite impact on the level of taxi patronage around Australia, although Western Australia is the only State in which more residents have travelled by Uber in the last three months (23.9%) than via a taxi (19.6%) – also the lowest rate of taxi patronage in the nation.

CORPORATES
ROY MORGAN LIMITED, UBER AUSTRALIA PTY LTD

Melbourne desired for holidays but Hobart growing fastest

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Dec-17

A Roy Morgan Single Source survey, which was carried out in the year to September 2017, has found that more than 14.8 million Australians aged 14+ would like to spend a holiday within Australia in the next two years. This figure is virtually unchanged from a year ago, when 14.9 million Australians indicated a desire to take an Australian holiday, but down slightly from a peak of over 15.2 million in September 2015. The Roy Morgan Holiday Tracking Survey shows that over the last two years Melbourne has retained top spot as the capital city Australians would most like to visit. In 2017, over 4.25 million Australians indicated that they would like to visit Melbourne, down slightly from 4.5 million in 2015. Sydney is again comfortably in second position with just under 2.4 million would-be visitors in 2017, down slightly from 2.5 million in 2015. Meanwhile, Hobart has experienced the fastest growth of any capital city and is now in third place for domestic holiday-goers with 1.75 million prospective visitors, up 8.7% from 1.6 million in 2015.

CORPORATES
ROY MORGAN LIMITED

New vehicle buying intentions up in September for the fourth consecutive month

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Dec-17

A Roy Morgan Single Source survey has found that 2.491 million Australians aged 14+ intend to purchase a new car in the next four years. This is an increase of 184,000 intenders over the last four months. The big improvement has left new vehicle intentions only marginally lower than the 15-year high recorded in February 2017. In addition to four-year vehicle buying intentions being close to record levels, one-year intentions are up by 14,000 (1.5%) over the same period in 2016 to be currently on 626,000. A major driver of increased intentions over the next four years is that intenders have a much higher level of consumer confidence than the population average. Over the September quarter, the consumer confidence level for all Australians was 113.3, whereas those intending to purchase a new vehicle in the next four years had a confidence level of 121.8. Those intending to purchase in the next twelve months also had higher than average confidence (120.9).

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ROY MORGAN LIMITED

Digital media lead, but catalogues remain key channel to reach consumers

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Dec-17

A Roy Morgan Single Source survey has found that 80% of Australians aged 14+ say the Internet is the "Media Most Useful" for providing purchase-related information. The survey, which was carried out in the year to September 2017, also shows that 70% of Australians regard Internet Search as the most useful media to find purchase-related information, while 45% find non-search websites to be the most useful. Travel, accommodation, restaurants, cars and insurance are among the categories for which the Internet is the leading source of purchase-related information for Australians, Meanwhile, catalogues are the Media Most Useful for buying groceries (45% of Australians) and alcoholic beverages (39%).

CORPORATES
ROY MORGAN LIMITED

Over 3 in 4 Australians are consuming magazines across print and online

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Nov-17

Roy Morgan Research has released the Australian Magazine Readership report for the 12 months to September 2017. A total of 12,577,000 Australians aged 14+ (62.9 per cent) read print magazines, up 2,000 from a year ago. The audience reach of magazines is extended to 15,005,000 Australians aged 14+ (77.8 per cent) when you include magazine reading online (either via the web or an app). The withdrawal of major publishers from audited circulation results for magazines in 2016 means Roy Morgan’s readership results are the only truly independent measure of magazine performance now available. "Coles Magazine" remains the most widely-read print magazine, with an average readership of 3,975,000 per issue (up 8.3 per cent). Meanwhile, nine of Australia’s 10 leading magazines ranked by cross-platform audiences retain a significantly larger readership via their print editions than their digital offerings – a clear contrast to their print newspaper cousins.

CORPORATES
ROY MORGAN RESEARCH LIMITED, BAUER MEDIA AUSTRALIA PTY LTD

Over 15.5 million Australians read newspapers in some form

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Nov-17

Roy Morgan Research has released the latest readership report for Australian newspapers for the 12 months to September 2017. Some 15,568,000 Australians aged 14+ (77.8 per cent) now read or access newspapers in an average 7-day period either in print, or online via website or app. This is down 1.7 per cent from a year ago. Cross-platform audiences have increased for three out of the top five leading mastheads in Australia, and analysing the print and digital modes of readership shows that over the past 12 months five of Australia’s leading mastheads have increased their digital audience and two have increased their print readership. "The Sydney Morning Herald" is still the most widely-read masthead, with a cross-platform audience of 4,040,000, down 3.5 per cent from a year ago.

CORPORATES
ROY MORGAN RESEARCH LIMITED

PR and comms want visa reversal

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Original article by Stephen Brook
The Australian – Page: 24 : 6-Nov-17

The Public Relations Institute of Australia has urged the federal government to overturn its ban on 457 visas for staff in the public relations industry. PRIA president Jenny Muir says other related sectors, including marketing and communications, have been similarly impacted by the ban, which she says was implemented without any consultation with the PR sector. A spokesperson for the federal Immigration Department says its next review of the occupations list will be made in January 2018.

CORPORATES
PUBLIC RELATIONS INSTITUTE OF AUSTRALIA, AUSTRALIA. DEPT OF EMPLOYMENT, OGILVY PUBLIC RELATIONS PTY LTD, HERD MSL, ATLASSIAN CORPORATION PLC