MARKETING RESEARCH – AUSTRALIA

CGU, RACV and CBA have most loyal general insurance customers

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 1-May-18

A Roy Morgan Single Source survey shows that 77.5% of Australians aged +14 with general insurance do not approach any other company when renewing their policy. An additional 14.8% approach another company but do not change their policy. The survey, which was carried out in the year to March 2018, also shows that the most loyal customers, based on the proportion of policy holders that renew without approaching another company, are with CGU (85.0%), RACV (82.8%) and CBA (82.6%). The least loyal are GIO (69.0%) and AAMI (72.7%).

CORPORATES
ROY MORGAN LIMITED, CGU INSURANCE AUSTRALIA LIMITED, RACV INSURANCE, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, GIO AUSTRALIA LIMITED, AUSTRALIAN ASSOCIATED MOTOR INSURERS LIMITED, RACQ INSURANCE LIMITED, SUNCORP GROUP LIMITED – ASX SUN

SUVs gaining popularity as new car buying intention softens

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 30-Apr-18

A Roy Morgan Single Source Survey, which was carried out in February 2018, shows that 2.23 million Australians aged +14 intend to purchase a new vehicle in the next four years. This is just below the same period in 2017 (2.55 million), the current record for intention to purchase a new vehicle. The number of Australians who intend to buy a new vehicle in the next 12 months has fallen by 90,000 in the last year, to 587,000. The survey also shows that 623,000 Australians intend to buy a new SUV/4FWD, five seater within the next four years, up 156,000 compared to the same period in 2017. Meanwhile, 483,000 Australians intend to by a four-door sedan in the next four years (down 109,000) and 319,000 intend to by a five-door car (down 180,000).

CORPORATES
ROY MORGAN LIMITED

Grill’d cooks competition with superior customer satisfaction

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 30-Apr-18

A Roy Morgan Single Source survey shows that 12 million Australians aged 14+ visited a quick service restaurant in an average four-week period in the year to March 2018. Gourmet burger outlet Grill’d has topped the satisfaction ratings in each of the first three months of 2018, and it was a clear monthly winner in March with a customer satisfaction rating of 91.3%. It was followed by Crust (87.9%), Subway (87.5%), Fasta Pasta (86.6%) and Mad Mex (86.2%). Red Rooster (up 6.5%) has recorded the biggest improvement in satisfaction over the last 12 months, followed by Pizza Hut (up 6.2%) and Hungry Jack’s (up 3.1%). Those showing the largest declines in satisfaction were Pizza Capers (down 18.7%), La Porchetta (down 13%), Guzman y Gomez (down 7.4%) and Oporto (down 6.1%).

CORPORATES
ROY MORGAN LIMITED, GRILL’D PTY LTD, CRUST GOURMET PIZZA BAR PTY LTD, SUBWAY SANDWICHES PTY LTD, FASTA PASTA FAMILY RESTAURANTS PTY LTD, MAD MEX FRANCHISING PTY LTD, RED ROOSTER FOODS, PIZZA HUT AUSTRALIA, HUNGRY JACK’S PTY LTD, PIZZA CAPERS, LA PORCHETTA, GUZMAN Y GOMEZ PTY LTD, OPORTO PTY LTD

Pokies still the King of gambling in Australia

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 30-Apr-18

The Roy Morgan Gambling Currency Reports show that poker machines (including online) account for 56.7% of all the dollars gambled in Australia. Meanwhile, 20.7% of the gambling dollar is spend on all forms of betting, including sports betting (5.2%) and horse racing, harness racing and greyhounds (15.5%). Lottery/Scratch tickets make up a further 14.2% of Australia’s gambling dollars, followed by Casino table games (including online) at 5.0% and Keno at 3.4%. Roy Morgan CEO Michele Levine notes that more than 2.7 million Australians aged 18+ (14.2%) use a poker machine in an average three months, significantly higher than the two million Australians (10.5%) who place a bet on a horse race, harness race, greyhounds or sporting event.

CORPORATES
ROY MORGAN LIMITED

Tasplan, CARE Super and IOOF lead monthly super satisfaction

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 23-Apr-18

The Roy Morgan Superannuation Satisfaction Report shows that average customer satisfaction with Australian superannuation funds was 61.1% in the six months to March 2018. This is on par with the average satisfaction level for Industry funds. Retail funds sit below the average at 60.1%, and satisfaction with major retail funds (consisting of ANZ, CBA, NAB and Westpac) is 58.7%. Average satisfaction with Public Sector funds and Self-Managed Superannuation funds is 72.6% and 73% respectively. Meanwhile, Tasplan has the highest satisfaction level of all superannuation funds, at 74.6%, ahead of CARE Super (71%) and retail fund IOOF (69.9%).

CORPORATES
ROY MORGAN LIMITED, TASPLAN LIMITED, CARE SUPER PTY LTD, IOOF HOLDINGS LIMITED – ASX IFL, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB

RACT leads general insurance satisfaction

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 23-Apr-18

The Roy Morgan General Insurance Satisfaction report shows that 79.2% of Australians were satisfied with their general insurer in February 2018, down 0.4% from the same time in 2017. RACT has the highest level of customer satisfaction within the general insurance industry, at 93.5%; it is followed by Defence Service Homes Insurance (91.1%) and AMP (90.8%).

CORPORATES
ROY MORGAN LIMITED, RACT INSURANCE PTY LTD, DEFENCE SERVICE HOMES INSURANCE SCHEME, AMP LIMITED – ASX AMP

Australian betting market dominated by racing

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 23-Apr-18

A Roy Morgan Single Source survey shows that racing commands nearly 75% of the Australian betting market. Horse racing is the dominant form of betting, comprising 50.9% of the betting market, while a further 12.5% of Australians aged 18+ bet on greyhound racing and 11.4% bet on harness racing. Sports betting itself equals 25% of the money Australians bet in 2017 and this is dominated by the two major football codes, which comprise more than half of Australian sports betting; 7.6% of money bet in Australia is on NRL/State of Origin markets, just ahead of the 6.8% bet on AFL-related events. The balance of 10.7% is spread around all other sports including tennis, cricket, basketball, swimming, football, netball and cycling. Analysis by age shows that Australians aged 35-49 and 50-64 are most likely to bet, as are people from Victoria and New South Wales (including the ACT).

CORPORATES
ROY MORGAN LIMITED

My Chemist wins pharmacy customer satisfaction again

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 23-Apr-18

My Chemist is again the industry leader for Australian pharmacies early in 2018, with a customer satisfaction rating of 90.4% in February. It has won the Roy Morgan pharmacy customer satisfaction award for both January and February. My Chemist also won the Annual Roy Morgan Pharmacy/Chemist Customer Satisfaction Award for the first time in 2017. Close behind My Chemist in February were December 2017 monthly winner Discount Drug Stores with a customer satisfaction rating of 89.8%, rivals Priceline on 89.3% and newly-merged TerryWhite Chemmart on 89.0%.

CORPORATES
ROY MORGAN LIMITED, MY CHEMIST PTY LTD, DISCOUNT DRUGSTORES PTY LTD, PRICELINE PHARMACY, TERRYWHITE CHEMMART

$40b+ fresh food market dominated by fruit & veg & meat

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 23-Apr-18

A Roy Morgan Single Source survey has found that Australia’s $40 billion+ fresh food market is dominated by the two staples of fresh fruit/vegetables (45.6% of the market) and fresh meat (33.7% of the market). The survey, which was carried out in the year to December 2017, also shows that fresh bread has a 7.5% share of the fresh food market, ahead of fresh deli (6.8%) and fresh seafood (6.4%). Roy Morgan CEO Michele Levine says competition in Australia’s fresh food market is heating up as ‘Big 2’ supermarkets Woolworths and Coles aggressively grow their fresh food market share at the expense of niche competitors. Recent research by Roy Morgan shows that they now account for over 50% of Australia’s fresh food market.

CORPORATES
ROY MORGAN LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS

Singapore Airlines & Cathay Pacific top for international airline customer satisfaction

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 20-Apr-18

Singapore Airlines has won the Roy Morgan international airlines customer satisfaction award for February 2018 with a customer satisfaction rating of 88.2%, securing the airline’s first monthly victory since December 2015. Rival Asia-Pacific airline Cathay Pacific came in second with a customer satisfaction rating of 87.7% in February, slightly down on its January result, when it won the monthly Roy Morgan customer satisfaction award. Air New Zealand, which won the Annual 2017 Roy Morgan Customer Satisfaction Award, came in third in February with a customer satisfaction rating of 85.9%, just ahead of Dubai-based Emirates on 85.0%. Qantas is the leading Australian international airline with a customer satisfaction rating of 79.8%, ahead of main rival Virgin Australia on 75.3%; both are well ahead of Jetstar and Tigerair.

CORPORATES
ROY MORGAN LIMITED, SINGAPORE AIRLINES LIMITED, CATHAY PACIFIC AIRWAYS LIMITED, AIR NEW ZEALAND LIMITED – ASX AIZ, EMIRATES AIRLINES, QANTAS AIRWAYS LIMITED – ASX QAN, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, JETSTAR AIRLINES PTY LTD, TIGERAIR