M6950 Market Research and Statistical Services

Coles and Woolworths continue to gain share in fresh fruit and vegetable market

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 23-May-18

Woolworths and Coles had a combined share of 51.3% of Australia’s fresh fruit and vegetable market in the year to March 2018, according to a Roy Morgan Single Source survey. The combined market share of other retail outlets (including Aldi, IGA, fruit shops, markets and other supermarkets) was 48.7%. Woolworths’ share of the $A18bn market was 27.4%, up 1.3% points, although Coles’ market share has fallen 0.7% to 23.9%. Aldi’s share of the fresh fruit and vegetable market is up 0.6% to 10.1%; it seems set to overtake fruit shops, which currently account for 15.8% of the market.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD

More girls save money but boys receive more

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 22-May-18

The Roy Morgan Young Australian Survey has found that nearly 77% of kids aged 6-13 have money saved up. Some 79% of girls have savings, compared to 75% of boys. The survey, which was carried in the six months to December 2017, also shows that on average, boys have a total of $279.90 saved up, compared to girls who have an average of $268.68 saved. This is an extra $11.22 boys have saved on average compared to girls. Yet more girls are saving than boys. Meanwhile, girls on average receive 50 cents more a week than boys, whether for pocket money or chores, or extra money for school expenses. Yet boys on average receive more money as gifts, from birthdays to Christmas and from relatives.

CORPORATES
ROY MORGAN LIMITED

Millennials dominate mortgage broker market

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 22-May-18

A Roy Morgan Single Source survey shows that in the 12 months to March 2018, 48.6% of the existing home borrowers who used a mortgage broker over the last five years to obtain their current loan were Millennials. This was well above the share of any other generation. Together with Generation X (38.8%), they account for 87.4% of current home borrowers using mortgage brokers where their loan had been held for five years or less. Baby Boomers account for only 9.0% of this market, followed by Generation Z (3.1%) and Pre-Boomers (0.5%).

CORPORATES
ROY MORGAN LIMITED

Almost 9-in-10 Australians take medication of some kind

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 22-May-18

A Roy Morgan Single Source survey shows that 17.8 million (88.7%) of Australians aged 14+ take medication in an average 12-month period. Some 9.4 million women (or 92.6%) took medications in the year to December 2017, compared to just under 8.4 million men (84.8%). The most widely taken medications are General medications such as aspirin, taken by 77.3% of Australians. This is followed by Allergies/Antihistamine/Cold & flu medications (42.9%), Vitamins/Supplements (42.5%) and Digestive system medications (26.4%). Women are more likely to take almost all types of medications than men with the exception of Heart & circulation medication (taken by 19.6% of men compared to 18.6% of women).

CORPORATES
ROY MORGAN LIMITED

Donation Deflation: Australian trends in charity

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 22-May-18

A Roy Morgan Single Source survey has found that 61% of Australians aged 14+ (12.3 million people) reported giving to charity at least once over the year to March 2018. This compares with 70% in September 2011 and the follow-up September 2015 figure of 66%. Where previous falls had been offset with a higher average value of donations over the 12 month period (keeping the total donated amount steady), the March 2018 average annual amount given by donors of $469 is barely higher than the September 2015 figure ($462). The state with the largest proportion of donors was Victoria (62.9%), followed closely by NSW/ACT (61.8%). However, the state with easily the largest average annual donations by donors was NSW ($550), followed by Western Australia ($467) and Victoria ($423).

CORPORATES
ROY MORGAN LIMITED

Millennials and Gen Z greatest growth potential for general insurance

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 17-May-18

A Roy Morgan Single Source survey has found that 40.9% of Generation Z and 79.9% of Millennials had any type of general insurance in the year to March 2018. This compares with Baby Boomers (93.0%), Pre-Boomers (91.3%) and Gen X (90.6%). These older age groups are close to saturation with general insurance, leaving the major future growth potential with Millennials and Gen Z. The survey also shows that Gen X currently accounts for 29.5% of the value of the annual domestic general insurance premium market, followed by Baby Boomers with 28.1%. These two generations combined account for 57.6% of the current total estimated annual premium value of $23.3b for this market. Although Millennials account for 23.1% of the total premium value, their general insurance penetration of only 79.9% leaves a large market opportunity as their needs grow over the next decade. Gen Z currently accounts for only 7.4% of market value but with an overall general insurance penetration of only 40.9% there is a great growth opportunity in coming years.

CORPORATES
ROY MORGAN LIMITED

Over 250,000 didn’t renew private health insurance

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 15-May-18

A Roy Morgan Single Source survey shows that an estimated 256,000 Australians aged 14+ decided not to renew their private health insurance in the year to March 2018. This compares with 182,000 in the year to March 2017, making it the highest number for the last five years. Some 53.3% of consumers said the main reason for dropping out of health insurance was because it was "too expensive", up from 47.1% in the previous year; this was followed by "too much out of pocket expense", citied by 19.1% of consumers, up from 12.8% in 2017. An analysis of the individual major health funds shows that cost ("too expensive") is generally the main reason for each that members do not renew.

CORPORATES
ROY MORGAN LIMITED

Word of Mouth in 2018 – Australians still like to give and seek advice

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 14-May-18

A Roy Morgan Single Source survey shows that more than 91% of Australians aged 14+ have either sought advice from, or been the source of advice for their friends or family. The most discussed topic amongst Australians aged 14+ is "buying a car", with nearly two thirds (65%) of the population either playing the role of a trusted adviser (those whose advice has been sought by friends or family), an information seeker (those who go to friends/family for advice) or both. Eating out at restaurants is the second most discussed topic (62%) and planning a holiday or trip comes in third (59%). Less than half of the population seek or give advice on categories relating to mobile phones (47%), home entertainment or electronics (43%), signing up to an Internet provider (40%), finance and investments (39%), home renovations (39%), and health and nutrition (37%). In all categories, Australians tend to be more Info Seekers rather than Trusted Advisers.

CORPORATES
ROY MORGAN LIMITED

Young Women the Queens of social media in Australia

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 14-May-18

A Roy Morgan Single Source survey has found that the average Australian aged 14+ spends almost six hours per week on social media. However, women of all ages are spending more time on social media than their similarly aged male peers. The survey, which was carried out in the year to March 2018, shows that women in general spend an average of 391 minutes per week on social media, compared with an average of 287 minutes per week for men. Women aged 14-24 are the most prolific users of social media, at 822 minutes per week, which is an average of almost two hours per day.

CORPORATES
ROY MORGAN LIMITED, FACEBOOK INCORPORATED, TWITTER INCORPORATED, GOOGLE+, INSTAGRAM LLC, LINKEDIN CORPORATION, YOUTUBE INCORPORATED, WHATSAPP INCORPORATED, TUMBLR INCORPORATED

Top 20 sports led by walking, swimming and gym training

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 14-May-18

A Roy Morgan Single Source survey shows that 47.9% of Australians aged +14 walked for exercise in the year to December 2017, an increase of 2.6 per cent since 2014. This is followed by gym/weight training (15.4%), jogging (10.1%), swimming (9.7%) and cycling (5.8%). Meanwhile, 47.7% of kids aged six to 13 regularly go swimming, ahead of playing soccer (45.7%), cycling (37.4%) and basketball (33.0%). The survey shows that Australian kids are far more likely to participate regularly in sporting activities than older Australians. Aussie kids are nearly five times as likely to swim regularly and over six times as likely to cycle. The starkest difference is for regular participation in soccer, which kids are over 15 times more likely to play than adults.

CORPORATES
ROY MORGAN LIMITED