MARKETING RESEARCH – AUSTRALIA

Newspaper masthead readership grows to 15.9 million

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Original article by Roy Morgan
Market Research Update – Page: Online : 9-Feb-18

Roy Morgan has released the latest readership report for Australian newspapers for the 12 months to December 2017. Some 15.9 million Australians aged 14+ now read or access newspapers in an average 7-day period either in print, or online via website or app. Cross-platform audiences have increased for four out of Australia’s top five leading mastheads, and for the first time four of the leading mastheads now have an audience of over three million Australians. "The Sydney Morning Herald" is still the most widely-read masthead, with a cross-platform audience of 4,255,000, up 0.4 per cent from a year ago.

CORPORATES
ROY MORGAN LIMITED

Business travel down after mining boom

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Original article by Roy Morgan
Market Research Update – Page: Online : 5-Feb-18

A Roy Morgan Single Source shows that 2.2 million Australians aged 14+ travelled by air for business purposes in 2017 (equivalent to 11 per cent of the population); however, this was down 1.3 percentage points since the height of the mining boom in 2010. This might seem a surprise in an economy that has experienced strong economic growth over the past seven years; however, deeper analysis by State reveals that a substantial part of this fall has been concentrated in the mining states of WA (in which 11.6 per cent of the population were business air travellers in 2017 – down 4.1 percentage points since 2010) and Queensland (in which business air travel is down 3.9 percentage points to 10.2 per cent). The prevalence of so-called Fly-In-Fly-Out workers in the mining industry has clearly fallen significantly over the last few years as big mining projects have been completed and the workforce required to maintain operations is invariably lower than required to "kick-start" a new project to begin with.

CORPORATES
ROY MORGAN LIMITED

2.23 million Australians drive diesel fuel vehicles

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Original article by Roy Morgan
Market Research Update – Page: Online : 5-Feb-18

A Roy Morgan Single Source survey shows that 45% of Australians aged 18+ say they would seriously consider buying a diesel fuel vehicle, down from 50% two years ago. Meanwhile, 52% say they would consider buying a hybrid vehicle, ahead of electric vehicles (37%), and LPG vehicles (21%). Analysing Australians who mostly drive diesel fuel vehicles shows that 1.13 million reside in capital cities and 1.10 million in country areas, although the differing populations between the two means country Australians are 36% more likely to drive a diesel fuel vehicle than the average Australian. Nearly a third of Australia’s diesel fuel vehicles are driven by either semi/unskilled workers (18.3%) or skilled workers (14.4%), with both over-represented as drivers, while a further 22.5% are professionals/managers. Although farmers represent less than 2% of all diesel fuel vehicle drivers they are 185% more likely to drive a diesel fuel vehicle than the average Australian.

CORPORATES
ROY MORGAN LIMITED

New vehicle buying intentions up 142,000

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Original article by Roy Morgan
Market Research Update – Page: Online : 5-Feb-18

A Roy Morgan Single Source survey, which was carried out in the three months to November 2017, shows that 2.38 million Australians aged 14+ intend to purchase a new vehicle in the next four years. This is an increase of 142,000 over the same period in 2016, and has left intentions only marginally lower than the 15-year high recorded in February 2017. The survey also shows that new vehicle intenders continue to have a much higher level of consumer confidence than the population average. Over the November quarter, the consumer confidence for all Australians was 114.1, whereas those intending to purchase a new vehicle in the next four years had a much higher level with 122.8. In addition to four-year vehicle buying intentions being close to record levels, one-year intentions are up by 13,000 (2.2%) over the same period in 2016 to be currently on 615,000. Those intending to purchase in the next 12 months also had higher-than-average consumer confidence.

CORPORATES
ROY MORGAN LIMITED

Satisfaction with banks up in December

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Original article by Roy Morgan
Market Research Update – Page: Online : 31-Jan-18

New research from Roy Morgan shows that customer satisfaction with banks in the six months to December 2017 was 80.8%, up from 80.6% in November. Despite many fluctuations in satisfaction over the last two decades, the current result represents a continuation of the generally positive trend that we have seen since 2001, when satisfaction with banks was only 58.5%. The Commonwealth Bank had the highest customer satisfaction rating of the big four in December (unchanged at 79.6%), followed by NAB (up 0.3% to 78.6%). However, Bendigo Bank (up 0.7% to 88.8%) had the highest customer satisfaction rating among the 10 largest consumer banks.

CORPORATES
ROY MORGAN LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, BENDIGO BANK, BANK OF QUEENSLAND LIMITED – ASX BOQ, ING BANK (AUSTRALIA) LIMITED, BANK OF WESTERN AUSTRALIA LIMITED, ST GEORGE BANK LIMITED, SUNCORP BANK

Satisfaction with electricity providers declining

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Jan-18

A Roy Morgan Single Source survey shows that customer satisfaction with electricity providers was 57.6% in the year to November 2017, compared with 61.8% in the previous 12 months. Red Energy (with a satisfaction rating of 68.2%) remains in top position among the largest providers, narrowly ahead of Lumo Energy (67.4%) and Simply Energy (65.6%). Both of the largest players showed a drop in satisfaction, with Origin down 7.9% points (to 57.6%) and AGL down 2.6% points (to 62.5%). The survey also shows that approximately 1.2 million households are considering switching electricity providers over the next 12 months, up from around one million in early 2017.

CORPORATES
ROY MORGAN LIMITED, RED ENERGY PTY LTD, LUMO ENERGY AUSTRALIA PTY LTD, SIMPLY ENERGY, ORIGIN ENERGY LIMITED – ASX ORG, AGL ENERGY LIMITED – ASX AGL, ERGON ENERGY CORPORATION LIMITED, AURORA ENERGY PTY LTD

JB Hi-Fi wins again, but Freedom biggest improver

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Jan-18

A Roy Morgan Single Source survey shows that JB Hi-Fi is again Australia’s leading electrical and furniture retailer, with a customer satisfaction rating of 90.9% in November 2017. JB Hi-Fi’s customer satisfaction improved 0.5% from a year ago to hold off a fast improving Ikea on 89.6% (up 5.2% from a year ago), and ahead of JB Hi-Fi stablemate The Good Guys on 88.7%. However, the biggest improver over the past year was Freedom, which increased its customer satisfaction rating by 6.4% to 81.8% in November – its highest rating since April 2014. Roy Morgan CEO Michele Levine says JB Hi-Fi is in the box seat to win its fourth Roy Morgan Annual Customer Satisfaction Award at the 2017 Awards in February, adding that between them JB Hi-Fi and The Good Guys have won a total of 8 Annual Roy Morgan Customer Satisfaction Awards since 2011.

CORPORATES
ROY MORGAN LIMITED, JB HI-FI LIMITED – ASX JBH, IKEA TRADING PTY LTD, THE GOOD GUYS, FREEDOM FURNITURE, FANTASTIC FURNITURE, STEINHOFF INTERNATIONAL HOLDINGS LIMITED

Aussies tourists say No worries about President Trump

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Jan-18

A Roy Morgan Single Source survey, which was conducted in the year to November 2017, has found that 17.9% of Australians aged +14 would like to holiday in the US for at least one night in the next two years – up 0.5% on a year ago. Interviewing for the latest overseas holiday intention results was conducted entirely after the election of Donald Trump in November 2016, and it shows that the controversial US President has not had a negative impact on holiday intentions to the US. Other leading overseas holiday destinations include New Zealand, mentioned by 13.7% of Australians (unchanged from a year ago), and the UK, which was mentioned by 13.4% of Australians (up 0.2% from a year ago). The leading Asian destination was again Japan, mentioned by 8.1% of Australians and showing the most impressive growth over the past year – up by 1.4% and now ahead of traditional European holiday destinations France (7.3%) and Italy (7.0%).

CORPORATES
ROY MORGAN LIMITED, UNITED STATES. EXECUTIVE OFFICE OF THE PRESIDENT

Online sales of life insurance grow to 349,000

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Jan-18

A Roy Morgan Single Source survey shows that the proportion of Australians aged 18+ who buy life insurance online has grown from 4.6% in 2012 (168,000 policies) to 10.8% in 2017 (349,000). This represents growth of 108% in policies over the last five years. This growth rate is the highest of all channels used to obtain life insurance. The survey, which was conducted in the year to November, also shows that 24.7% of life insurance policies have been obtained by telephoning insurance companies directly, closely followed by using an employer (23.9%). However, the trend over the last five years shows that going direct by telephone is down from 26.0% to 24.7%. On the other hand, the proportion obtaining life insurance through employers has increased from 18.5% to 23.9% over the last five years.

CORPORATES
ROY MORGAN LIMITED

Spendless Shoes tops The Athlete’s Foot

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Jan-18

A Roy Morgan Single Source survey shows that Spendless Shoes has Australia’s most satisfied shoe store customers, with a customer satisfaction rating of 86.7% in November 2017. This is a significant increase of 3.5% from a year ago. The Athlete’s Foot is close behind with a customer satisfaction rating of 86.4%, up 3.8% on a year ago. Betts/Betts Kids also has a customer satisfaction rating of 86.4%, up 16.9% over the last 12 months. In fact, all five leading shoe stores in Australia increased their customer satisfaction over the last 12 months, including fourth-placed Mathers on 84.7% and previous Annual award winners Williams The Shoemen just behind on 84.4%. Roy Morgan CEO Michele Levine says the closeness of the results in November, with all leading shoe stores scoring customer satisfaction ratings above 80%, shows the intensely competitive nature of the industry as retailers Australia-wide deal with the entry of US retail giant Amazon.

CORPORATES
ROY MORGAN LIMITED, SPENDLESS SHOES PTY LTD, THE ATHLETE’S FOOT AUSTRALIA PTY LTD, BETTS, BETTS KIDS, MATHERS SHOES PTY LTD, WILLIAMS THE SHOEMEN, AMAZON.COM INCORPORATED